Vewd, a global market leader in enabling streaming television, has selected video ad serving platform SpotX to power the monetization of all its over-the-top (OTT) products and services.
As their first programmatic video advertising partner, Vewd will leverage SpotX’s ad serving and video supply side platform (SSP), allowing media companies to optimize video advertising strategies and maximize revenue.
Vewd is an established pioneer in the OTT space, with almost 50 million Vewd-enabled devices shipping each year. Additionally, Vewd was the first company to offer OTT solutions for smart TVs, set-top boxes, gaming consoles and other connected devices, including the streaming engine in the Nintendo Wii.
Media companies rely on Vewd to solve the problem of platform fragmentation in smart TVs and give them an easy path to monetizing their content across millions of Vewd-enabled devices, regardless of the underlying manufacturer or operating system. Through a direct integration with SpotX’s video ad platform, Vewd will enable media companies to monetize their inventory more efficiently.
“For many years, we’ve helped content owners monetize video and with the recent introduction of Vewd OS, we’re expanding their ability to drive revenue. Central to that is our partnership with SpotX, as they allow us to bring greater value to our relationships with content owners and centralize all monetization efforts within a single platform, giving us the ability to target fragmented TV audiences across all Vewd-enabled TV devices. Together with SpotX, we can for the first time tap into programmatic video ad budgets, where smart TV inventory is in especially high demand,” said Aneesh Rajaram, CEO at Vewd.
SpotX CEO and co-founder Mike Shehan adds, “Vewd is one of the world’s largest players in the connected TV ecosystem and we’re delighted they’ve chosen our technology to support their mission to connect consumers with entertaining content across all connected TV platforms. By making addressable OTT inventory available to buyers through SpotX, they are in a unique position to enable advertisers to target audiences across TV screens at scale.”