OTT video consumption is soaring across the Asia-Pacific region. According to the latest research from Media Partners Asia, online video revenues in India, in particular, will reach $1.6 billion by 2022, compared with $340 million in 2017, growing at a compound annual growth rate (CAGR) of 35 percent.
At Convergence India 2018, Harmonic will demonstrate how service providers in the region can capitalize on growing revenue opportunities with its software-based approach to video delivery. Harmonic’s video infrastructure solutions provide the flexibility and agility that video content and service providers need to succeed in today’s competitive pay-TV market, ensuring crystal-clear video content on every screen. Leveraging advanced codecs for bandwidth optimization over traditional broadcast and OTT delivery platforms, Harmonic’s solutions provide the best video quality for operators in India, including Sun Direct, which recently deployed India’s first all-IP HEVC DTH delivery workflow powered by Harmonic.
“A growing number of pay-TV operators recognize the benefits of adopting a software-centric approach to video delivery, including increased efficiency, agility, flexibility and reduced costs,” said Tony Berthaud, Vice President of Sales APAC, at Harmonic. “At Convergence India, Harmonic will showcase its latest software innovations for cloud media processing, low-latency OTT video distribution and channel-in-a-box capabilities, which speed up the delivery of new broadcast and multiscreen services.”
Demonstrations will include:
Bring OTT services to market quickly while reducing bandwidth consumption
Harmonic’s new VOS™ SW Cluster cloud-based media processing software will be shown at Convergence India 2018. The comprehensive software application embeds market-leading media processing capabilities, including ingest, playout, compression, encryption, packaging and origin, with support for cloud and bare metal compute environments. Using Harmonic’s VOS SW Cluster solution, operators can launch IPTV and OTT services within hours as opposed to months.
Knowing that today’s television viewers expect the same flawless video quality for traditional broadcast and OTT services, Harmonic will also demonstrate its EyeQ™ content-aware encoding solution. With EyeQ, operators can reduce the bandwidth for OTT delivery up to 50 percent, decrease CDN costs and provide a superior quality of experience, with reduced buffering and latency. Harmonic will also demonstrate a live end-to-end low latency workflow for distribution over CDNs utilizing the next-generation Common Media Application Format (CMAF) standard.
Boost broadcast delivery efficiency with channel-in-a-box solution
At Convergence India 2018, Harmonic will showcase its market-leading Spectrum™ X media server platform and Polaris™ Play automation system, which feature powerful channel-in-box (CiaB) capabilities. Harmonic’s CiaB solution speeds up video distribution and enables new channels to be launched faster at a lower total cost of ownership than standard ingest and playout systems. Efficient, reliable and flexible, Harmonic’s solution is the preferred choice of media organizations for fast-breaking, high-quality news content distribution.