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Cisco Offers Expanded Media Blueprint Portfolio to Accelerate Potential of Cloud and IP Technology

Adoption of cloud and IP technology in the media industry continues to progress rapidly as companies meet the challenges associated with delivering any-screen digital experiences that are more viewer-driven, over-the-top-styled, and cloud-based.

The technology revolution in media and entertainment began by exploring the technical advantages an IP network and cloud infrastructure offer broadcast production in terms of scale and flexibility.

Now the conversation is expanding to ‘what you can do with IP and cloud technology in the production of content?


This change is happening now. Cisco has taken a leadership role to industrialize the media ecosystem around IP and cloud technology implementations and operations. We accomplish this by offering the industry’s most comprehensive approach to scaling content production and distribution, accelerating service delivery, and simplifying operations and security.

We are industrializing this approach through our commitment to ecosystem and channel partners by offering the programs, training and certifications that provide the expertise and confidence that our joint solutions reliably operate under rigorous customer workloads and conditions.

At NAB 2018, Cisco is introducing new solutions, programs and innovations to the Cisco Media Blueprint, a set of IP-based infrastructure and software solutions that securely accelerate the production, playout and distribution of immersive experiences. These capabilities will be demonstrated at the Cisco booth in South Hall, SU8502CM.

The Cisco Media Blueprint’s expanded capabilities now include multi-cloud orchestration, application management, and collaboration solutions, in addition to enhancements across core IP networking, data center, security and distribution.

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