Hotstar And Akamai Set Global Streaming Record During VIVO IPL 2018

Hotstar, India’s largest premium video streaming platform, leveraged Akamai Technologies, Inc., the world’s largest and most trusted cloud delivery platform, to set a global streaming record on the Akamai platform for the ongoing VIVO Indian Premier League held in India, for the match between the Chennai Super Kings (CSK) and the Kolkata Knight Riders (KKR) on the 10th of April, 2018.

Viewership for the game peaked at 5.5 million concurrent viewers. This is the largest on the Akamai platform for any live sporting event in the world and the largest for any single event online by a broadcaster. This is ahead of the previous high on the Akamai platform of 4.8 million peak concurrent users, established by Hotstar during the India and Pakistan ICC Champions Trophy Final in June 2017 . The concurrent viewership of VIVO IPL on Hotstar exceeded the peak viewership of 4.6 million for the streaming of the inauguration of U.S. President Donald Trump in January 2017.

The Vivo IPL experience on Hotstar has been reimagined to be leagues ahead of the sports experience on any platform in the world, with features like Watch’NPlay, a game that tests the viewers’ cricket smarts as they watch a match, as well as VR and social features, that make the experience more immersive than ever before.

“Crossing 5 million on a live sporting event is like breaking the 10-second barrier in the 100 meter dash. We are proud that we are the first to get here. But, of even more importance, we are excited that fans have embraced the immersive sports experience on Hotstar that has brought together live streaming, the expression of fan emotions and an interactive always-on game. This is the future of video online and we are excited to shape it. At this scale, we will be clearly testing the ability of different parts of the Internet to keep up with the dramatic growth in fan followership. And, we are delighted that Akamai has been a partner that has always walked in step with our ambitions and delivered the scale that we seek,” said Ajit Mohan, CEO, Hotstar.


“Hotstar is one of the pioneers in the live streaming industry in India, and has changed the way hundreds of millions of people consume content. With the hyper growth of mobile-first users, it’s important that platforms catering to them factor in the right technology to provide an experience that rivals, if not supersedes, a traditional broadcast experience. Akamai’s partnership with Hotstar has changed how people enjoy a variety of content ranging from general entertainment to live sports anytime, anywhere and on any device,” said Parimal Pandya, Vice President, Media, APJ, Akamai Technologies.

Vivo IPL, in its eleventh edition this year, started on 7th April and is a 60 day tournament that will conclude on 27th May. The tournament is streaming live on Hotstar in six languages, including Tamil, Telugu, Bengali, Kannada, Hindi and English.

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Ooyala and MPP Global Team up to Increase Worldwide Video Revenue for Clients

“By working together with Ooyala, we can offer a game-changing experience for our clients,” said Paul Johnson, CEO and Co-Founder of MPP Global. “Between the capabilities of MPP Global’s eSuite platform and Ooyala’s comprehensive suite of software, we believe we can combine to help our customers deliver media experiences that are more personal, more engaging and more profitable.”


“Adding MPP Global to Ooyala’s partner ecosystem was a natural fit,” said Jonathan Huberman, CEO, Ooyala. “We’re able to build on their content monetization and customer acquisition and retention capabilities by providing an exceptional solution to help media companies build out new subscription offerings, while improving existing ones. In today’s world, where consumers demand premium video content anywhere, anytime and on any screen, every media company is looking for ways to enhance their video offerings and better engage viewers.”

Ooyala is one of the world’s largest premium video platforms and an advanced content supply chain optimization platform that removes the cost and complexity of creation, orchestration and distribution.

MPP Global’s subscription management platform and Ooyala’s cloud video services have already been deployed by leading media organizations around the world, with success supporting large OTT viewership for customers in Europe, North America and Asia Pacific.

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TV Globo Taps Imagine Communications for Next-Gen Facility Upgrade

Imagine Communications has supplied the key components of a studio transfer and modernization project at the Recife facility of TV Globo, one of the largest broadcasters in Latin America.

The new hybrid SDI-IP facility, which is anchored by IP-capable processing, monitoring and control solutions from Imagine Communications, is designed to assist TV Globo in long-term cost reduction, minimizing operational complexity and helping the company to keep pace with evolving market demands through the easy integration of future standards and technology upgrades.

The requirement to move operations to a new facility in Rua da Aurora, Brazil, opened up the opportunity for TV Globo to take the first steps toward transitioning its broadcast centers from SDI to IP. By shifting the core of the new infrastructure from baseband routers to standard Ethernet switches from Cisco Systems, and surrounding those switches with SDI-to-IP gateways from Imagine, TV Globo was able to make the move to IP while still preserving the original SDI endpoints (cameras, processors, etc.).

“Although the project was approved way before the new IP open standards release date, it was clear that we didn’t want to build the new infrastructure on a baseband foundation and that it made sense to take advantage of some of the efficiencies of IP in conjunction with the move,” said Thiago Abreu, Project Manager at TV Globo. “The result is a hybrid facility with IP at its core — an approach that enables us to futureproof our network while at the same time support an incremental and self-paced migration to an all-IP future.” The first set of SMPTE ST 2110 standards was ratified in September 2017.

At the heart of the new hybrid facility are Imagine’s processing, monitoring and control solutions. TV Globo is using the Selenio™ MCP3 equipped with Uncompressed Over IP (UCIP) modules to provide SDI/IP on- and off-ramps to the Cisco switches, which support both 10Gb and 100Gb ports using a leaf-spine configuration. The Selenio MCP3 modules act as SDI/IP gateways, enabling TV Globo to preserve the existing SDI infrastructure on the edge of the network and saving the broadcaster the expense of making a wholesale replacement of its infrastructure. TV Globo’s staff is further shielded from operational disruption though the installation of Imagine’s Magellan™ SDN Orchestrator, a management platform that masks the underlying complexity of IP and hybrid routing by simultaneously controlling both SDI and IP domains.

The installation also included Imagine’s EPIC™ MV, the industry’s only mixed signal SDI-IP multiviewer. In addition to enabling TV Globo to monitor its hybrid infrastructure with a single multiviewer solution, the UHD-ready EPIC MV positions TV Globo to migrate toward UHD and other picture-quality enhancements as soon as market conditions dictate.

The network conforms to SMPTE ST 2022 standards for SDI over IP, which were widely deployed when the project was started a few years ago, as well as technical recommendations from the Video Services Forum (VSF) that allow audio to be handled separately from the video and data streams. The UCIP cards within the Selenio MCP3 provide the SDI-to-AES67 conversion of audio. These same SMPTE ST 2022 and VSF standards formed the basis for the recently ratified SMPTE ST 2110 standards, allowing TV Globo to migrate to the latest IP transport standards though simple software upgrades.

Imagine Communications’ early recognition of the importance of standards played a major role in the selection process. At the time of the initial deployment, Imagine was a vocal supporter of industry standards, in contrast to other technology suppliers still pushing proprietary solutions.

“Imagine recognized from the start that adherence to widespread interoperability for next-gen architectures was vital to the best interests of our customers in Latin America — and around the world,” said Leonardo Emilio Gañán, Vice President of CALA, Imagine Communications. “The work we’re doing with an established industry leader in TV Globo is validating that approach. The company is now positioned to provide its audience with the best television experience available and eventually interconnect its remaining facilities through an IP fabric that will deliver unprecedented agility and flexibility.”

According to Abreu, TV Globo is already realizing substantial benefits from the decision to deploy IP at the core of its new facility. The new Recife broadcast center began operations in early 2018.

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NAGRA announces myCinema™, a Digital Transformation of the Cinema Experience

NAGRA will introduce myCinema at CinemaCon 2018 in Las Vegas, Nevada, April 23-26, 2018. 

“myCinema will drive the digital transformation of the cinema experience,” says André Kudelski, Chairman of the Board and Chief Executive Officer, Kudelski Group. “By connecting movie theater screens, myCinema brings the agility of the Internet age to cinemas. This means that an unprecedented choice of content can reach any screen at any time at a very competitive distribution cost.”


“The movie theater, the true and premier place for watching movies, will now welcome – with myCinema – all forms of content, entertainment and more,” adds Pierre Lescure, Member of the Board of Directors of the Kudelski Group. “This may be the big opportunity for cinemas, the response to the rise of digital platforms for home entertainment. As the President of the Cannes Film Festival, I will follow this project of the Kudelski Group with great interest as it starts its first distribution in North America. This is an exciting development for the cinema industry.”


“We are partnering with theater owners that are looking forward to growing their audience and maximizing venue utilization. As an Internet platform, myCinema enables diversified and flexible programming,” continues André Kudelski. “Thanks to its AI-based analytics, myCinema identifies the unique fandoms active in a cinema’s local community and recommends targeted content choices. myCinema also features an app-based loyalty program tailored for each local cinema that allows consumers to express their programming wishes. Another key benefit is that myCinema significantly enhances image and sound quality, which are critical to drive people to the theaters.”


“Content creators will find in myCinema an Internet platform that connects their valued creations to any theater screen in a cost competitive way. This is a dramatic shift in the content distribution model, allowing theaters to screen a wide variety of content, including national interest or niche, recent or vintage and recorded or live,” Kudelski, added.

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Timeline Television post-production facilities for Britain’s Biggest Warship series

HMS Queen Elizabeth is the largest and most advanced warship ever constructed in Britain. As she embarks on gruelling sea trials we see ship and crew pushed to breaking point.


Taking viewers on an epic voyage of discovery, from construction in the building yard to the rigorous trials in which everything is tested for the first time, Britain’s Biggest Warship tells the extraordinary story of a super-carrier that will be in service for the next 50 years.

Timeline’s post-production team worked with Uppercut at Timeline’s dedicated post facility in Soho, to provide a complete post-production service, including workflow advice and edit support during the Avid Offline process plus use of Timeline’s finishing facilities for the Online, DaVinci Grade and ProTools Dub.

Chris Packman graded on Da Vinci Resolve 14, Editor Andy Roberts provided finishing touches during the Avid Online and dubbing mixer Darren McQuade mixed the sound in Pro Tools.

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Bitcentral announces cloud-based solution that powers Linear on Demand™ (LOD™)

FUEL seamlessly delivers stories viewers are interested in, delivered when and where they want to consume them, across all platforms.

FUEL’s personalized LOD streaming provides the ultimate viewing experience because it offers people the ability to watch a newscast or program from the start whenever they access it, coupled with stories or content personalized to each viewer.

Named “FUEL” for the way it powers the delivery of streaming digital content, the modular platform enables content owners and creators to efficiently monetize their existing media assets through advertising. FUEL’s empowering tools offer operators a smooth and integrated workflow combined with a server-side streaming engine, that together, enable a great viewing experience easily and efficiently.

“Since viewers will be able to watch a newscast from the beginning any time they want, personalized to their viewing preferences on their TV, phone, tablet or computer, this will open up new revenue streams,” states Bitcentral founder and CEO Fred Fourcher. “Plus, FUEL will give media companies the right tools, the right products and importantly, the right analytics to better monetize their content and advertising across all platforms. FUEL helps overcome the lack of monetization on YouTube and Facebook by teasing content on social media and monetizing it on a broadcaster-controlled platform,” Fourcher added.

David Hemingway announcing FUEL at NAB

Content is dynamically constructed in real-time using enhanced video metadata to stream content based on the viewer’s geography, demographics, sharing behaviors and user preferences as they consume it. The personalized stream translates into higher levels of engagement, longer viewing, and more advertising impressions – resulting in more revenue staying with the content owners. Non-personalized stream generation is also available.

FUEL’s dynamic streaming integrates with an ad exchange network to insert advertisements server-side to maintain a high-quality viewer experience. The content enhancement tools provide faster than ever clipping, graphics overlay and closed-captioning capabilities. The platform, which is easily scalable for additional media channels and future requirements, is delivered in a SaaS model along with advertising revenue sharing.

“FUEL simplifies and improves the quality of streaming to give viewers the stories and advertising personalized to them, which makes the experience much more relevant and compelling,” noted David Hemingway, Sr. Product Manager in Bitcentral’s New Ventures division.

FUEL will come to market 3rd quarter, 2018 in one of the most anticipated product launches for the media technology industry.

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Ooyala and Avid Collaborate on MAM Solution

The new Flex Media Platform now provides comprehensive, fully integrated media logistics functionality.

With this new integration, Ooyala and Avid now offer a best-of-breed solution to get content to consumers seamlessly, rapidly and in a manner that is truly streamlined to maximize ROI.

“Media companies are managing growing inventories of high quality content, and they want a solution that eliminates the complexity of the process while increasing operational efficiencies,” said Jonathan Huberman, CEO, Ooyala. “Being an Avid Alliance Partner means customers won’t have to uproot their existing tools and systems in order to have the most comprehensive solution possible. They can now leverage the advanced Media Logistics capabilities of the Flex Media Platform seamlessly within their existing Avid infrastructure.”

Managing video assets is a common challenge for many media companies that handle large amounts of content yet lack efficient metadata capabilities. Ooyala, a leading provider of software and services that simplify the complexity of producing, streaming and monetizing video, solves this challenge with the Flex Media Platform. It is an open and extensible video production, delivery and content-supply-chain-optimization platform that simplifies and streamlines the process of managing, curating, orchestrating, publishing, measuring and monetizing video content. Among other features, the platform can automate the assignment and management of metadata across complex, fast-growing inventories of video assets.

The integration empowers customers with advanced metadata modelling using metadata aggregated from a variety of sources. Assets can be seamlessly transferred from cloud-based storage into existing Avid production environments.

“By integrating the metadata capabilities of the Ooyala Flex Media Platform, we’re powering a best-of-breed solution that provides a ‘single source of truth’ and better overall orchestration of the process,” said Ed Caracappa, Sr. Director Global Alliances at Avid. “We’re now able to provide modern content supply chain solutions to digital media production processes that continue to become vastly more complex.”

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