Motorsport Network to be DTM digital media partner in 2018

Motorsport Network has confirmed that it will be the official digital media partner for the forthcoming DTM series which kicks off its 2018 championship this weekend in Hockenheim, the first of a ten race calendar.

The agreement with Motorsport Network ensures that the V8-powered touring car championship is extensively covered editorially across Network platforms, including Motorsport.com, Autosport.com and Motorsport.tv.

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Motorsport Network’s journalists will take up permanent station at all events to ensure primary source reporting from trackside, supported by local edition journalists in each of the countries hosting a round of the championship, ensuring in-depth pan-regional coverage is complemented by localised reporting around each race. This will ensure that the series benefits from the amplification of many of the world’s most influential motorsport journalists, with coverage across 21 editions in 15 languages.

Achim Kostron, General Manager of DTM promoter ITR GmbH said, “We are very happy to have established a new relationship with Motorsport Network. This partnership connects DTM with yet another global player who shares the same passion about motorsport and cars. One of our goals is to establish DTM on a broader international stage while also enhancing media coverage in the German-speaking countries. Together with Motorsport Network, we believe we can achieve exactly that.”

Motorsport Network’s partnership will also extend beyond editorial support to utilising its platforms to promote races, to drive engagement and ticket sales.

Consistent with Motorsport Network’s investment in its own video production, distribution and enrichment of an extensive motorsport video archive, an important feature of the partnership with the DTM will be producing and distributing short-form video news about the championship, this content will be shared across Network websites and Motorsport.tv.

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The DTM features Europe’s fastest touring cars, with factory entries from Audi, BMW and Mercedes-Benz. This season the championship will return to the UK for the first time since 2013, in what is one of the most eagerly-anticipated races of the year. Aside from a catalogue of blue riband venues, and compelling cars, DTM boasts a role-call of some of the most talented drivers in any championship, including Rene Rast, Marco Wittmann, Pascal Wehrlein and Paul Di Resta.

James Allen, Motorsport Network’s EMEA President, said, “Today’s agreement supplements our important media partnerships with WEC and Formula E. I’ve always really enjoyed DTM, having first attended a race in the 1990s. DTM continues to have good fundamentals; a highly charged season in prospect with exciting driving talent. This agreement is good news for the series and will serve our audiences well.”

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Mistika VR introduces new keyframe animation feature

This upgrade is available to all existing Mistika VR customers at no additional cost. 

Keyframes: animation of every stitching parameter

The latest release of Mistika VR brings the much requested keyframing feature, providing enhanced stitching flexibility and greater control of the VR 360º post-production process. This results in a significantly higher final quality of the project.

Insta360 Pro calibration tool integrated

Mistika VR is now able to stitch Insta360 Pro footage at the highest level of precision due to the newly incorporated Insta360 Pro calibration libraries. This new tool facilitates the selection of a perfect calibration frame with the results being immediately applied in Mistika VR.

Improved VR180 Alignment

A new Vertical Alignment tool allows precise user-assisted alignment, essential for VR180 shots, as automated tools in this field are not readily available.

Much faster loading of the timelines

Storyboard icons are now saved with the timeline and restored at the project load preventing time-consuming recalculation of all the shots.

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iSpot.tv partners with NBCUniversal to Make Outcome-Based TV Selling a Reality

While iSpot has been working with NBCUniversal for several years, today the media and entertainment company announced that it has expanded its measurement commitment to business outcomes for Audience Studio clients, by partnering with iSpot to provide attribution services.

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NBCUniversal’s Audience Studio is the industry leader in advanced targeting and automation solutions. Integrating attribution measurement is a key innovation as the company moves to offer “always on” business outcome analytics, and client-objective-based targeting to deliver marketer-specific outcomes.

“NBCUniversal has made a commitment to providing the best data-driven custom targeting capabilities for our clients to achieve their unique business outcomes, and now we’re taking steps to quantify the substantive benefits of advanced targeting of our premium content. Providing relevant back-end attribution analytics of our client’s targeted media investments elevates the value of audience-buying ahead of this year’s Upfront.” – ” Mike Rosen, Executive Vice President, Advanced Advertising and Platform Sales, NBCUniversal

With this new capability across its entire portfolio of broadcast and cable networks ahead of the 2018-2019 Upfront marketplace, NBCUniversal will continue to innovate and offer advertisers third-party validation that its data-driven offering delivers quantifiable business outcomes.

NBCUniversal clients will be provided site conversion reporting on optimized, linear managed service buys from NBCUniversal. Clients can access real-time dashboard reporting on how TV ad exposures are driving viewers to website, app or other digital activity, and the lift provided by the Audience Studio-optimized campaign vs. non-optimized portions of the campaign.

Existing iSpot clients may choose to enable NBCUniversal Audience Studio measurement, which will show the lift in conversion rates of NBCUniversal Audience Studio-targeted units compared to baseline conversion rates.

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