Wazee Digital, a leading provider of cloud-native video management and licensing services, today announced that Senior Director of Customer Solutions David Candler will give a joint presentation at MESA Europe’s annual Hollywood IT Society (HITS) Europe Summit.
The session will detail how major sports brands are using the cloud to make their media content instantly accessible to internal stakeholders, global broadcast and production partners, media and corporate sponsors and other global recipients both before, during and after international live sports events.
Candler will join fellow speakers from BASE Media Cloud, a UK company that offers a suite of ready-made cloud services for media companies. Together they will present “Racing to the Cloud — Sports Media Storage and Centralised Access.” Attendees will also hear Formula E describe its own incredible success story, which has attracted a growing international audience and high-profile investment from global brands, and how they are using technical partners like Wazee Digital and BASE Media Cloud to address the challenges of managing, storing and distributing content. The requirements for overcoming those challenges, the solutions identified and the reasons behind the decisions will also be discussed.
The 30-minute presentation will begin at 11:20 a.m. Presenters joining Candler will be Ben Foakes, managing director, BASE Media Cloud; Adam Kemp, broadcast and distribution manager, Formula E; and Ali Russell, director of media and new business, Formula E.
MESA Europe’s HITS Europe Summit 2018 will take place on 20 June at the Victory Services Club in London.
“In the high-paced world of live sports, the ability not only to store and manage assets internally but to immediately share them with stakeholders around the world is becoming more and more critical, but it’s easier said than done,” said Mr. Candler, Wazee Digital’s senior director of customer solutions. “By using the cloud solution from Wazee Digital and BASE Media Cloud, Formula E has proven that the content storage and centralised access part of its operation can be done effectively, affordably and at scale — and others in the sports world have taken notice. People who attend this presentation will hear first-hand how successful the solution has been for Formula E.”