Digital Nirvana Names Russell Wise Senior Vice President of Sales and Marketing

Wise brings more than 25 years of industry experience to this new role, in which he will focus on raising awareness and building sales of the company’s Compliance Logging, Intelligent Closed Caption generation, and Metadata enhancement solutions portfolio.

“Digital Nirvana is an exciting company because it has the resources, size, and intellectual property to deliver advanced solutions to the media industry,” said Wise. “I’ve long known Digital Nirvana as a provider of competitive compliance logging technology, which is just one element of its larger solution offering. With a family of sophisticated captioning solutions and its innovative new Metadator plug-in for AVID, Digital Nirvana is poised for rapid growth across the media and entertainment marketplace.”

Wise joins Digital Nirvana having most recently served as vice president of global sales at Verizon Digital Media Services, which he joined in 2016 with its acquisition of Volicon. Wise was a founding team member and vice president of global sales at Volicon, a leading provider of Enterprise Media Intelligence Solutions serving the needs of broadcasters, networks, cable operators, and governments worldwide. In addition to building the company’s sales organization, Wise developed extensive relationships with customers at broadcast and media companies around the world.

“We have a great deal of respect for Russell, who not only knows the industry inside and out, but also has an impressive record in building meaningful relationships and signing significant deals,” said Hiren Hindocha, Digital Nirvana co-founder, president, and CEO. “Russell brings Digital Nirvana the expertise and experience we need to take our company to the next level, and the timing couldn’t be more perfect. His skillset will be invaluable as we bring to market new solutions and services for the broadcast and media and entertainment industries.

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Qligent to Showcase Comprehensive, Virtualized VOD Analysis from “File to Last Mile” at 2019 NAB Show

While many video providers offer solutions for file-based quality control (QC), only one—media delivery quality assurance innovator Qligent —enables comprehensive, virtualized assessment and verification of file-based content throughout the Video on Demand (VOD) experience, all the way out to the last mile. This revolutionary new solution, Vision-VOD, will make its North American debut in booth N4215 at the 2019 NAB Show, taking place April 8 to 11 at the Las Vegas Convention Center (LVCC).

“What makes Vision-VOD unique in the marketplace is that providers can not only ensure the quality of their VOD files, they also gain valuable feedback and insight into bigger questions like whether viewers are able to access and consume the content with its intended quality and integrity,” said Ted Korte, CTO of Qligent.

Designed for flexibility and scalability, Vision-VOD allows users to determine the scope of the testing they want to perform, which specific VOD parameters they want to evaluate, and at what point in the chain they wish to monitor. At the front end of the content delivery chain, files can be analyzed and verified for such attributes as media container conformance; detailed Quality of Experience (QoE) of video, audio, and content metadata; and captions, loudness, and other regulatory compliance. At the back end, Vision-VOD analyzes VOD parameters such as manifest verification, adaptive bitrate (ABR) compliance, download rates, lost segments, and latency that can negatively impact the viewer experience.

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“The key to Vision-VOD is our unique deployment of virtual probes that extend monitoring and analysis out to the last mile,” said Korte. “These probes serve as virtual end-users that access and play selected files at various points across global IP networks and markets. By sampling the video in different places, these virtualized probes gather data that informs content owners about file defects and network performance issues that could affect viewability, as well as other metrics which impact the audience engagement for that video.”

While a media file may be fine at its origination point, many things can happen to it once it is made available to viewers online or through OTT services. The typical process of multi-profile transcoding, packaging, and distribution to CDNs and through edge servers out to end-users is prone to many issues. Even if all goes well to that point, consumers could have been precluded from accessing the file due to high network load. There could also have been issues with consistency and reliability of certain CDNs, ISPs, and gateways along the path the packets travel, or instances of rebuffering, stuttering, and other latency that impede a smooth viewing experience. This broad scope of possible issues makes location-specific and time-based monitoring critical in uncovering these situation-based problems.

Vision-VOD probes file access the same way – and in the same place – a user would access the content. The solution’s powerful analytics engines then process that data set into detailed reports that project a clearer picture of the likely user experience for that file at the time of testing.

“Consider a scenario where a program is made available for on-demand viewing, and initial metrics show a certain number of people watched that content,” explained Korte. “That’s great, but what if a thousand more people had tried to view that same content but gave up due to network performance issues they encountered? Vision-VOD gives providers a level of technical insight about their VOD user experience that they wouldn’t otherwise have even with viewer feedback. Then, armed with this actionable information, they can then take proactive steps to protect their revenue streams, preserve customer loyalty, and ensure an optimal viewing experience worthy of their brand.”

Fully automated and highly scalable, Vision-VOD is available as a standalone, on-premise solution or distributed, SaaS-based offering with a choice of pay-as-you-go pricing models for deployment in the cloud, on virtual machines, or hosted by a third party. Vision-VOD also has a powerful API for third-party party integration.

Users of Qligent’s flagship Vision platform—which provides cloud-based, enterprise-level content monitoring and analysis of media delivered via multiple channels including broadcast, cable, and over-the-top (OTT) streaming—can also add Vision-VOD’s file-based quality control (QC) and comprehensive-on demand analysis capabilities to their existing deployment for full “File to Last Mile™” coverage.

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Sonnet Introduces Two Four-Port SuperSpeed USB 10Gbps PCIe Adapter Cards

Sonnet Technologies announced the availability of two new four-port, dual-controller SuperSpeed USB 10Gbps PCIe® adapter cards, the Allegro™ Pro USB 3.1 PCIe and Allegro USB-C 4-Port PCIe. The Allegro cards add four powered USB-A or USB-C ports, respectively, to any Mac®, Windows®, or Linux® computer with PCI Express® (PCIe) slots, and to Mac and Windows computers with Thunderbolt™ ports when installed in a Thunderbolt-to-PCI Express card expansion chassis.

Both Sonnet adapter cards feature dual USB 3.1 Gen 2 controllers and support the fastest SSD-based USB drives available with file transfer speeds up to 800 MB/s from a single drive, and up to 1,200 MB/s aggregate from four drives. Both cards support USB bus-powered SSD, SSD RAID, and hard drive devices with up to 7.5 watts of power per port, without the user having to connect auxiliary power to the card or AC power adapters to the devices. Hubs and other USB-IF-compliant devices are also supported.

“Although they feature modern CPUs, so many current desktop and workstation computers are equipped only with generations-old USB interfaces or, at best, a single modern USB port,” said Greg LaPorte, vice president of sales and marketing, Sonnet Technologies. “For broadcasters, post, and AV professionals, the ability to move files quickly from and between multiple USB drives is critical; onboard I/O is too slow. Sonnet’s latest USB adapter cards make it easy for users to add four super-fast 10Gbps USB-A or USB-C ports to their setups and benefit from significantly faster data transfers.”

Sonnet designed the Allegro cards with a focus on intelligent power management and delivery for powering attached drives through its ports. Allegro incorporates advanced technologies including independent power regulation that isolates each port to prevent cross-coupled power glitches — such as when a hard drive spins up after connection — that may cause accidental disconnects, and resettable port power fuses. Additionally, the cards are optimized for Thunderbolt, offering full performance when installed in any of Sonnet’s Thunderbolt-to-PCIe card chassis.

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Allegro™ Pro USB 3.1 PCIe® Dual-Controller, Four-Port SuperSpeed USB 10Gbps USB-A Adapter Card

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