ChyronHego’s TRACAB and Click Effects PRIME Showcase Player Tracking Powered Stadium Adverts

At separate football matches in Denmark and the Netherlands, ChyronHego has introduced a compelling solution by pairing the company’s TRACAB optical tracking system and Click Effects PRIME graphics authoring system. For both matches, ChyronHego worked with competition organizers, teams, and their sponsors to create a first-of-its-kind LED perimeter-board display at pitch level that graphically tracks a player’s movements, including stats such as speed and distance traveled, using real-time TRACAB data.

The first competition match to host this unique TRACAB-Click Effects PRIME solution was a UEFA Nations League match between Denmark and Republic of Ireland on Nov. 19, driven by the Danish Football Association (Dansk Boldspil-Union or DBU) and sponsored by Denmark’s national lottery provider and DBU Sponsor, Danske Spil A/S. The next match, on Dec. 2, was between Heracles Almelo and VVV-Venlo in the Netherlands’ Eredivisie league and represented the first time the technology was provided at the domestic league level. Both DBU and the Dutch Eredivisie football league are current users of TRACAB to capture player and team performance analytics. TRACAB optical tracking solutions are installed league-wide in both the Danish Superliga (where DBU play their home games in league stadia) and Eredivisie stadiums.

“The idea of combining live, real-time TRACAB data with Click Effects PRIME had been discussed with some of our key sports customers for a while,” said Niall Hendry, product manager, ChyronHego. “Finally, with these two productions, we were able to prove how well the two systems seamlessly complement each other and how compelling data-driven player graphics can be, not only for captivating fans but for creating new sponsor opportunities and revenue streams.”

With the Click Effects PRIME software serving as an intuitive and integrated graphics authoring front-end, operators are able to generate and control the LED presentations without the need for specialized training or sophisticated computer graphics equipment. They can access the lineup for the match and then choose which player to assign to the LED boards.

“Traditional rotating arena ads tend to be disconnected from the players and the action, but this solution takes sponsored graphics to a whole new level,” said Teus Groenewoud, director of product development, ChyronHego. “With the cameras trained on a player and the specialized LED graphic behind him following his movements and displaying his real-time data, sponsors have an unprecedented opportunity to engage viewers and hold their attention. They can even build promotions around the data; for example, a sportswear brand could promote the player with the top speed who is wearing the brand’s boots.”

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Rob Toussaint, managing director of the Netherlands’ Heracles Almelo football club, added, “One of our core values is innovation. This collaboration with ChyronHego has proven that we can continuously offer our sponsors exposure in new and innovative ways.”

The TRACAB-Click Effects PRIME application at the DBU match holds particular promise for the sports betting industry, considering the sponsorship by Danske Spil, Denmark’s national lottery and betting organization. With football fans’ huge and growing appetite for player and club statistics, betting companies will be able to present and leverage the data in new and profitable ways — and even eventually put odds on factors such as player speed and distance covered.

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“We have been using the TRACAB data for some time to help analyze and improve team and player performance, and now we’ll be able to leverage that data in new and compelling ways. As our official betting partner, Danske Spil was really excited to see the potential that this new application holds for differentiating them and engaging viewers,” said Matthias Rønn, senior commercial manager, DBU. “Now that we’ve proven the concept of the TRACAB-Click Effects PRIME solution for our men’s teams, we’re looking forward to working with ChyronHego to expand it to our women’s and under-21 clubs. It’s a win for everyone: fans, sponsors, and clubs.”

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AVIWEST BVE 2019 Exhibitor Preview

AVIWEST’s advanced video contribution platform enables broadcasters to capture and deliver live 4K, HD, and SD video over multiple unmanaged IP networks, including bonded 4G/3G cellular, Wi-Fi, Ethernet, and satellite links.

First-Class HEVC Remote Field Unit Boosts Video Quality, Reduces Data Consumption

AVIWEST-PRO380At BVE 2019, AVIWEST will demonstrate its all-new PRO3 Series, which includes an integrated best-in-class H.265/HEVC hardware encoder in the most compact design enclosure available. Using the PRO3, video professionals can seamlessly provide high-quality news and event coverage while supporting the HEVC video standard.

With up to 12 network links (eight cellular modems, Wi-Fi, and Ethernet), a high-efficiency custom antenna array, plus award-winning AVIWEST SafeStreams Technology®, the new PRO3 Series allows broadcasters to deliver better video quality while consuming less data. Providing high versatility, the PRO3 Series is the ideal companion for on-the-go video professionals that need a robust and reliable solution.

New Uplink System Sets the Benchmark for On-the-Go Live Video Production

AVIWEST-AIRSeries320Featuring a powerful, ultra-lightweight design, the AIR Series is perfect for on-the-move broadcasters, providing them with portable, versatile, and affordable solutions.

Integrating best-in-class hardware encoders, the series enables flawless HD and SD encoding and exceptional video quality. Featuring up to six network links (four cellular modems, one internal Wi-Fi, and one Ethernet), a three-hour internal battery, and AVIWEST’s SafeStreams Technology®, the AIR Series allows broadcasters to stream live videos seamlessly and store and forward recorded content — even during unpredictable and unmanaged network conditions.

State-of-the-Art 4K and Multi-HD Video Encoder and Delivery System

AVIWEST-HE4000plusQUADCellLinkAVIWEST’s HE4000 4K UHD HEVC live encoder is ideal for real-time delivery of UHD and HD content over unmanaged IP networks. The compact, half 1-RU encoder combines 10-bit and 4:2:2 HEVC encoding with the latest generation of SafeStreams Technology® for delivery of live video content over IP at low latencies and bit rates.

The HE4000 encoder will be shown with the recent QUAD CellLink, an external 3G/4G- LTE cellular transmission solution that embeds four last-generation 3G/4G- LTE cellular modems with their SIM cards. The QUAD CellLink can be mounted on a tripod or directly on the roof of a vehicle. Together, it’s the perfect companion for broadcasters that need higher performance and enhanced connection reception in critical conditions for live video transmission over bonded cellular networks. A powerful alternative to traditional satellite or microwave transmissions, AVIWEST’s solution reduces the high costs associated with these alternative methods.

Empowering Mobile Journalist Creativity With MOJOPRO Mobile Application

AVIWEST-MOJOPRO_iOSwebAVIWEST has enhanced its industry-leading MOJOPRO application, a mobile journalism solution available on iOS. MOJOPRO allows video professionals to stream live videos flawlessly, edit video files, and forward recorded content from any location over bonded 3G/4G and Wi-Fi connections in just seconds.

The MOJOPRO app gives broadcasters a competitive edge by enabling them to stream video content in a matter of seconds. The smartphone app includes new features such as an optimized interface, advanced camera settings (e.g., focus, exposure, white balance, etc.), dynamic resolution, and video quality improvements. Easy-to-use video and audio editing features allow remote journalists to create video stories in minutes.

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Mark Ureda, Former CTO of Harman Pro Joins Biamp

Biamp has announced that Mark Ureda has joined Biamp as executive advisor. With more than three decades of combined leadership in professional audiovisual systems, Ureda will play a pivotal role in the execution of the company’s aggressive global expansion. As a former senior vice president at Harman Professional for Products and Technology, Ureda has a deep understanding of the professional AV industry, technology trends, and global product strategy, which will strengthen Biamp’s leadership as it moves to expand its presence in the conferencing and sight and sound reinforcement markets.

“I had the privilege and pleasure of working with Mark several years ago and came to know him as a leader and visionary,” said Rashid Skaf, president, CEO and co-chairman of Biamp. “Biamp is on an aggressive journey of expansion into new professional audiovisual product categories and markets. Adding Mark to our team as executive advisor will help us stay aligned to important industry trends and ensure we leverage Biamp’s core strengths and values to deliver innovative solutions that offer extraordinary value to our customers.”

 

“The energy and passion at Biamp are contagious,” said Ureda. “Biamp is a well-established brand that is respected and admired within the industry for its innovative and dependable audio processing and distribution systems. Rashid has charted an ambitious vision and strategy for the company to grow and expand from that strong foundation and assembled a top-flight team of experienced industry leaders to pursue that growth. The time I spent working with Rashid convinced me he is driven to succeed. Biamp is positioned for tremendous success and I’m excited by the opportunity to contribute to such a dynamic enterprise.”

In addition to his role as CTO and SVP of Harman Pro, Mark Ureda’s distinguished career includes terms as president of JBL and vice president of corporate strategy at Northrup Grumman.

After taking the helm at Biamp in December 2017, Skaf declared the company would grow rapidly within its existing markets and enter entirely new segments using a combination of product line expansion and company acquisition. In just the one year since, Biamp has introduced several innovative new products including its resoundingly successful and award-winning Beamtracking™ microphones, and in December 2018, completed the acquisition of Cambridge Sound Management, the global leader in sound masking solutions. Adding AV legend Mark Ureda to its leadership team puts Biamp on track to make 2019 another extraordinary year.

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