SMPTE Expands Global Reach With New EMEA Advertising Representative

SMPTE®, the organization whose standards work has supported a century of advances in entertainment technology and whose membership spans the globe, today announced that Phil Guy will serve as the Society’s sales representative for EMEA. Working in this new role, Guy will focus on securing and developing advertising partnerships with individuals, businesses, and brands across SMPTE publications and platforms including the SMPTE website, the award-winning SMPTE Motion Imaging Journal, and the Society’s eNewsletters.

“One of the key elements of the Society’s new three-year strategic plan, which will guide us through 2021, is a renewed focus on serving as a global organization,” said SMPTE Executive Director Barbara Lange. “With Phil working to build partnerships across Europe, SMPTE is taking a concrete step toward achieving that critical goal.”

Guy’s work as SMPTE European sales representative will complement the ongoing efforts of Joyce Cataldo, who serves as SMPTE business development manager, and Jeff Victor, who represents SMPTE for advertising and sponsorships in North America. Guy’s recent industry experience includes 15 years as sponsorship, promotions, and events manager for IBC. Guy earlier was involved in the trade magazine industry, publishing and working on highly regarded titles such as Studio Sound, World Broadcast News, and media technology publications that are now part of the FUTURE technology group, as well as the AES, ITS, and NAB Dailies.

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