Qligent Fights Audience Erosion and Customer Churn with Big Data Analytics

With infinite video entertainment options available, media delivery quality assurance innovator Qligent now offers a powerful cloud-based solution to monitor the quality of viewer engagement and protect media brand value across multiple delivery platforms. Vision Analytics harnesses the power of data mining, machine learning, and predictive data analytics to help its customers quickly address quality issues and take corrective action. Vision Analytics makes its North American debut in booth N4215 at the 2019 NAB Show, taking place April 8-11 at the Las Vegas Convention Center.

Vision Analytics samples video content globally across any content distribution channel and monitors the viewer’s quality of experience on any platform, network, channel, or app at any given moment—uniquely out to the last mile. Following the mining and analysis of these massive data sets, Vision Analytics gives broadcasters, MVPDs and other content owners a valuable assessment of the health of their media operations, ranging from broad visibility to granular, in-depth reporting.

Qligent_VisionAnalytics_Dashboard

“While content can be king, viewers will quickly grow frustrated and move on to alternative content if they experience problems finding, accessing, or watching a particular show,” said Ted Korte, CTO, Qligent. “Viewers are truly in control today, and if their viewing experience falls short of expectations, there are many other networks, platforms, programs, and services to choose from. Subscriber churn or audience erosion is costly and difficult to rectify.”

Vision Analytics not only monitors network performance in real-time, but leverages machine learning and other predictive data science technologies to provide a heads-up about conditions that, left unchecked, could sour viewers on the broadcaster or service provider’s media brand.

“A broadcaster or MVPD can take corrective action to prevent quality of experience issues when armed with a rich data toolset that delivers insight into real-time performance and trends,” said Korte, “Vision Analytics puts the power back in the hands of our customers. These problems can be prevented from happening in the first place when it’s made clear that trouble is brewing.”

Verifiable Datasets

Vision Analytics is designed to handle the “4 Vs” of big data: velocity, volume, variety and veracity. Its engines leverage scalable cloud processing to manage a nearly limitless number of static, dynamic or event-based datasets. All findings are presented on a user-friendly dashboard and reports that summarizes key performance indicators (KPIs), key quality indicators (KQIs), and other vital criteria pertaining to multiplatform content distribution across creation, delivery, and consumption.

Qligent_VisionAnalysics_BigData

“In the field, we understand that each situation is unique and will require integration and development,” said Korte. “This is simplified by leveraging Qligent’s scalable cloud-based network, customizable third-party data adaptors, last-mile and virtual end-user probes.”

Qligent’s unique deployment of probes creates an end-to-end, controlled data mining environment to produce trusted and secondary opinion datasets within Vision Analytics. The analytics engines are never thrown off by variables, such as operator error, viewer disinterest, or user hardware malfunction. This assures that the integrity and variety of the data is maintained. With a reliable data set, users can develop a host of analysis results, visualizations, and reports to suit unique business needs.

“Data that shows that some viewers abruptly stopped watching a certain show can be misleading,” Korte said. “Did they suffer technical difficulties, or did they just get interrupted or leave for the grocery store? Vision Analytics works only with clean datasets that are devoid of anomalies or suspicions. That eliminates any possibility of a misleading analysis.”

If required, Vision Analytics can also automatically tap into the MVPD’s existing systems such as customer relationship management (CRM) system or Business and Operations Support Systems (BSS/OSS), among other enterprise solutions. For example, Vision Analytics can automatically open a trouble ticket, append a note in a CRM record, send out customer service alerts, or deposit “predictive tickets” outlining potential faults. Such advanced warnings will empower users to make corrective actions that prevent a poor quality of experience for their customers.

“Vision Analytics demonstrated that a 2-3% service improvement delivers a 6% percent increase in concurrent active users, a 10% percent increase in viewing duration, a 90% decrease in repeat complaint calls,” said Korte. “These are only some of the many statistics that prove the power of big data in addressing the customer churn challenge.”

More info

Interra Systems 2019 NAB Show Exhibitor Preview

This is an exciting yet challenging time for video service providers as they maintain the traditional video delivery model and embrace and exploit the OTT platform. While OTT streaming offers tremendous growth opportunities, its distribution is more complex given that it requires new content packaging and delivery formats, putting in place a new VOD and live monitoring infrastructure, ensuring regulatory compliance, and personalized ads. Additionally, providing high-quality video and viewing experiences on multiscreen platforms are a must for ensuring success in the highly competitive market.

At the 2019 NAB Show, Interra Systems’ product and technology experts will demonstrate how the company’s cutting-edge solutions are helping the media industry with content quality control (QC), monitoring, and classification to streamline content management, improve efficiencies, and provide exceptional audio-video quality on every device. The flexibility of deploying Interra’s solutions in the cloud, on-premises, or a combination of both allows content creators and distributors to adopt a pragmatic approach best suited for their organization.

Video Quality Assurance for Streaming Media From Ingest Through Delivery for Live and VOD Content

At the 2019 NAB Show, Interra Systems will showcase its BATON ABR QC and ORION-OTT monitoring solutions, which set the industry benchmark for delivering high-quality streamed video. BATON ABR and ORION-OTT perform deep QC checks and monitor VOD and live content from ingest to distribution points. By carrying out exhaustive checks at pre- and post-transcode stages, along with comprehensive, delivery-specific checks and monitoring, this powerful solution assures exceptional QoE for every stream on every device.

ORION-OTT For Live Event Streaming

ORION-OTT can monitor a large number of streams for ABR compliance along with audio-video quality checks in real time. The high-performance solution suite also supports closed captions, ad verification/compliance, and DRMs on both Windows and Linux operating systems.

ORION Central Manager

Providing an aggregated view and status collected by ORION and ORION-OTT monitoring points, ORION Central Manager gives unprecedented visibility and power for proactive monitoring. It offers a real-time view of linear and OTT services, alerts, and QoE information for each video, ensuring fast and efficient resolution of issues.

When complemented by the company’s BATON for QC and ORION for 24/7, linear workflow monitoring, BATON ABR and ORION-OTT product suites provide broadcasters with a total solution for streaming superior-quality services.

WINNOW, an AI and ML-based Solution for Compliance, Classification, and Categorization

Interra Systems continues its innovation with WINNOW, which is powered by advanced AI and machine learning (ML) technologies. WINNOW can detect and tag specific scenes and images such as violence and strong language based on user-defined rules. Based on Interra Systems’ widely recognized computer vision and ML technologies, WINNOW helps video service providers streamline their content for target markets across different geographies. WINNOW can be used with Interra Systems’ BATON, an automated QC product, and supports deployment on both cloud and on-premises environments.

Automate and Simplify Any QC Workflow With BATON

InterraSystems-BATONQCw

The latest version of BATON supports integration with WINNOW, the company’s new system for content compliance, classification, and identification. New features include REST API support for test plans, tasks and reports, video compression scores, HDR quality checks, auto-scaling of BATON setup in Amazon cloud/on-premises, support for DRM techniques and enhanced audio language detection capabilities. Additionally, it boasts new format support for VAST, P2 package, encrypted DCP content, AVC-Intra, WebM and Vorbis, and more.

Assure Standards Compliance, Debugging With VEGA Media Analyzers

Interra Systems’ VEGA Media Analyzer is a premier tool for standards compliance, debug, and in-depth analysis of encoded streams. Recent updates to the VEGA family AV1 format includes support for Windows 10, the latest HEVC HM reference code, HEVC-interlaced streams, VP9 streams (4:2:2, 4:4:4), PCAP streams, WebM, ALS Audio, Dolby AC-4 audio, and AVS Plus video. VEGA ABR software provides in-depth analysis, debug, and troubleshooting of complex ABR streams, making the solution an indispensable tool for checking the quality and integrity of manifest files and variants.

More info

Nevion Virtuoso makes the grade for a52 Color in film and commercial movie post-production

Nevion, award-winning provider of virtualized media production solutions, announced that its Virtuoso software-defined media node platform has been deployed by a52 Color to enable collaborative remote color grading for film, commercial and TV, in real-time.

Launched in 2018, a52 Color is a boutique grading studio offering forward-thinking creative solutions for agencies, studios and creatives and has worked for major brands including Nike, BMW and Samsung. Nevion Virtuoso has allowed for remote grading from a52’s studio in Santa Monica to agencies and client locations around the globe such as in New York, San Francisco and London.

As a52 continues to grow, Nevion Virtuoso will also facilitate the expansion of remote production to third-party offices across the United States and Europe.

Thatcher Peterson, Executive Producer, a52 Color said: “As a growing studio, we found that Nevion Virtuoso perfectly fits all of our needs. It is color accurate, very low-latency, and reliable, which is vital to ensure we’re creating the best visuals possible and that our clients are happy with the content we produce. Additionally, Nevion Virtuoso is user-friendly and allows us to satisfy our creativity while staying within the bounds of deadlines.”

In addition to the opportunity to expand on locations, Nevion Virtuoso will allow a52 to stream in 4K when needed and enable the studio to build out multiple steams with just one unit.

a52 Colorists, Daniel de Vue and Paul Yacono added: “The beauty of Nevion Virtuoso is that it overcomes distance and allows us to work with directors, cinematographers and creatives that we wouldn’t otherwise be able to work with in a real-time, collaborative environment. The high picture quality allows for the creative process to flow seamlessly as if the clients are also in the room.”

Hans Hasselbach, Chief Commercial Officer, Nevion, commented: “For media outlets, it is vital that their location and resources don’t restrict their creativity and hold them back from attracting new prospects. Nevion Virtuoso ensures a52 Color is able to achieve the highest creative interaction and offer its services to clients and agencies across the United States without compromising on quality of service.”

More info