Hashtag United partners with Grabyo to bolster its fan-first digital strategy

Hashtag United has partnered with Grabyo to enhance its digital video production and delivery across social media.

The Essex-based outfit was founded on YouTube and plays in the tenth-tier of English football. The club also boasts a highly successful FIFA 19 eSports team, with four players competing at the very highest level.

Its huge growth and loyal fanbase have been made possible through the club’s fan-centric digital content strategy – reaching football and FIFA fans with the content they want to see on the right channels. By placing all things digital and relevant at the heart of its strategy, the club has won over 620,000 global fans across YouTube, Twitter, Facebook and Instagram in just three years, with a sizeable following for its football team.

Using Grabyo’s flexible, browser-based production tools, Hashtag United will take its digital video to the next level, delivering exciting video content experiences to existing fans and reaching new ones. The club will live stream its commentary team and deliver ‘real-time’ highlight clips to social media during select football matches, while looking to serve eSports fans with live streams, tutorials, pack openings and behind the scenes content from major competitions.

Spencer Owen, Founder of Hashtag United, comments: “Our partnership with Grabyo reflects a strategy that has always been crucial to the success of this club. We put our fans at the heart of everything we do – they are as much a part of our club as anything else. Whether it’s the football team, or on FIFA, we want to give our fans access to everything we do through our social channels. We create real connections with our fans on social media through our content, making sure they feel involved in what is such an exciting time for the club.”

 

Gareth Capon, Grabyo CEO, added: “We are proud to partner with Hashtag United. The club’s innovative operation is a testament to what can be achieved when you tailor your product to your audience and know what your audience want. Engaging fans on social and digital platforms is where the market is going – the ‘always on’ generation of fans want to interact with their team more than just for the weekend’s game. Hashtag already create fantastic content, and we’re looking forward to working with them to develop it further.”

Hashtag United will use Grabyo’s Producer platform to live stream directly to multiple social platforms, creating a community-based, shared viewing experience for the online audience. By promoting participation and discussion on live video posts, Hashtag is looking to increase engagement and create more memorable moments for fans, increasing viewer loyalty.

Grabyo Producer further enhances live streaming with graphic overlays and encourages user engagement with native polls and real-time data, highlighting audience input and comments.

Grabyo’s Studio platform enable Hashtag United to quickly and easily create, edit and publish video clips to social media moments after they happen – helping to unlock the value of being first to market with video content to reach the vast social audiences who are engaging with video.

Broadpeak Business Grows in the APAC Region, Kenth Andersson Appointed Director of Sales

Over the past year, Broadpeak has experienced strong business growth in the region thanks to widespread deployments of the company’s innovative multicast ABR, CDN, Android TV, multiscreen for satellite, and local cache solutions. In response to that growth, Broadpeak is currently hiring additional operational and support personnel at its Singapore location.

“Kenth has a true passion for sales that drives growth and enables technology companies to achieve outstanding results,” said Jacques Le Mancq, CEO at Broadpeak. “Our customers are facing a variety of content delivery challenges, from improving video quality to increasing scalability and lowering opex. With Kenth integrating our APAC sales team, Broadpeak can better support the content delivery needs of operators and service providers.”

Broadpeak-KenthAndersson
Kenth Andersson, Director of Sales, APAC, at Broadpeak®

In his new role at Broadpeak, Andersson will be responsible for orchestrating sales strategies and increasing revenue by assisting APAC customers with deployments of the company’s CDN, nanoCDN™ multicast ABR, BroadCache Box local video caching, and analytics solutions.

Andersson brings extensive experience from international companies in the media and telecommunications industries to Broadpeak’s executive team. Prior to working at Broadpeak, he was the vice president of sales and head of APAC at Net Insight. Andersson has also held leadership sales and engineering roles at Cavena Image Products and Digital Vision, respectively.

“As the first company to have deployed multicast ABR technology, Broadpeak is a forward-thinking company with fresh ideas and innovative solutions,” said Andersson. “I look forward to bringing a dynamic, solutions-focused sales approach to the Broadpeak team, along with world-class customer service.”

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Densitron Demonstrates Leadership in Advanced Displays, Control and Broadcast Interface Solutions

Its stand will highlight a rich selection of new displays with exceptionally high resolution, contrast and brightness, featuring some of the most advanced touchscreen technology available.

The company will also spotlight its continuing technical alliance with IPE Technologies, designer and provider of software solutions to major global broadcasters.

Display innovation from Densitron

The portfolio of new products launching in Las Vegas from Densitron includes new UReady USB rack-mounted solutions in 1U and 2U configuration. Specifically designed to meet broadcast demands in operational environments, portable production units, studios, OB vehicles and control rooms, these exceptional units offer easy to mount housing, plug-and-play connectivity, Windows and Linux OS support and a 1440×240 (1U) 2880 x 240 (2U) resolution.

There are NAB debuts for two new 1080p resolution IPS displays. Optical bonded with Projective Capacitive Touch, and with HDMI and USBC interface options, the displays are available in 7” and 10.1” versions and, as with all Densitron products, are designed to be easy for customers to implement into their high-end applications.

For control systems, picture editing and signal monitoring the 2U All Screen Design Display is a new touchscreen with 1920 x 285 resolution, an all-round viewing angle and 24-bit colour depth. DVI, DP and VGA inputs are available.

Another NAB show launch is a 21.5” 2K Display. This touchscreen features a wide viewing angle for integration with audio and video mixing consoles.

Features such as mechanical touch buttons – integrated with PCT touch technology – will be demonstrated at the show. The mechanical touch buttons give users the ability to design dynamic button interfaces for any display modules.

Also showcased at NAB are a comprehensive range of Panoramic Displays. These space saving, lightweight, plug and play displays marry sleek industrial designs with high resolution specification. Available in 15.1”, 16.4”, 19.1” and brand new 28.5” sizes.

Densitron’s in-house designed, fanless x86 PC systems offer high performance in a quiet control room environment. Engineered by the Quixant group who is part of AMD’s elite partner program, deliver exceptional graphics and processing performance.

Look out too for UReady, a unique display with a resolution of 1440×240 in a 1U (40mm) height gives the highest resolution available in this size category.

UReadyUSB1Udisplaywithroteryencoder

Technical alliance with IPE

Densitron will be showcasing IPE’s Intelligent Display System (IDS), a scalable, network-based display and control system, integrated into Densitron’s popular panoramic displays.

Specifically, the IPE TS5 Touchscreen device will be demonstrated driving seven screens plus camera control and DMX lighting over an IDS network. Operators of high cost city-based studio environments, in particular, are facing increasing day-to-day challenges on flexibility, cost and space constraints, which together, Densitron and IPE are addressing.

“A new era of how professional broadcast personnel interact with workflows has begun,” said Martyn Gates, Director of Product Development, Densitron. “This collaborative journey begins with our range of new products, including: applications in control, mobile production, editing and signal monitoring, with innovations from mechanical and haptic touch button technology to smartphone-quality optics to ensure our solutions meet the latest demands of the sector.”

There will be live demonstrations on the stand throughout the day. In addition, NAB conference delegates are invited to join Martyn Gates for the special presentation ‘Touching the Void: Broadcast applications for tactile and virtual HMI’ on Thursday 11th April at 11:00 AM in the North Hall Meeting Room N260.

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