News Production & Post Production

Hashtag United partners with Grabyo to bolster its fan-first digital strategy

The football & eSports club looks to engage its growing fanbase with digital video.

Hashtag United has partnered with Grabyo to enhance its digital video production and delivery across social media.

The Essex-based outfit was founded on YouTube and plays in the tenth-tier of English football. The club also boasts a highly successful FIFA 19 eSports team, with four players competing at the very highest level.

Its huge growth and loyal fanbase have been made possible through the club’s fan-centric digital content strategy – reaching football and FIFA fans with the content they want to see on the right channels. By placing all things digital and relevant at the heart of its strategy, the club has won over 620,000 global fans across YouTube, Twitter, Facebook and Instagram in just three years, with a sizeable following for its football team.

Using Grabyo’s flexible, browser-based production tools, Hashtag United will take its digital video to the next level, delivering exciting video content experiences to existing fans and reaching new ones. The club will live stream its commentary team and deliver ‘real-time’ highlight clips to social media during select football matches, while looking to serve eSports fans with live streams, tutorials, pack openings and behind the scenes content from major competitions.

Spencer Owen, Founder of Hashtag United, comments: “Our partnership with Grabyo reflects a strategy that has always been crucial to the success of this club. We put our fans at the heart of everything we do – they are as much a part of our club as anything else. Whether it’s the football team, or on FIFA, we want to give our fans access to everything we do through our social channels. We create real connections with our fans on social media through our content, making sure they feel involved in what is such an exciting time for the club.”

 

Gareth Capon, Grabyo CEO, added: “We are proud to partner with Hashtag United. The club’s innovative operation is a testament to what can be achieved when you tailor your product to your audience and know what your audience want. Engaging fans on social and digital platforms is where the market is going – the ‘always on’ generation of fans want to interact with their team more than just for the weekend’s game. Hashtag already create fantastic content, and we’re looking forward to working with them to develop it further.”

Hashtag United will use Grabyo’s Producer platform to live stream directly to multiple social platforms, creating a community-based, shared viewing experience for the online audience. By promoting participation and discussion on live video posts, Hashtag is looking to increase engagement and create more memorable moments for fans, increasing viewer loyalty.

Grabyo Producer further enhances live streaming with graphic overlays and encourages user engagement with native polls and real-time data, highlighting audience input and comments.

Grabyo’s Studio platform enable Hashtag United to quickly and easily create, edit and publish video clips to social media moments after they happen – helping to unlock the value of being first to market with video content to reach the vast social audiences who are engaging with video.

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