Distribution & Delivery Event News

ADTH to Debut Latest Broadcast Media Access, Security and Targeted Advertising Solutions at Broadcast Asia 2019

Accompanying schematic shows an overview of the Tolka Target Ad delivery system.

Atlanta DTH (ADTH) celebrates its 25th anniversary at the June 18th through 20th Broadcast Asia 2019 show in Singapore with five new and enhanced product offerings: ADTH Tolka CAS conditional access system; ADTH Tolka Watermark forensic content protection; ADTH Tolka Target Ad delivery; ADTH Tolka DGI 1012 miniature plug-in DTTV receiver; ADTH Tolka Media+Social platform.

ADTH Tolka Target Ad system overview

All five will be demonstrated on the the company’s show booth, 4Q2-06.

ADTH Tolka CAS conditional access system

The Tolka CAS conditional access system offers pay-TV businesses efficient and highly secure protection for real time and offline content. Broadcasters and TV operators gain the ability to expand their services, offer more convenient payment methods and achieve greater control over content ownership. Integrating easily into existing infrastructure, Tolka CAS supports IP, terrestrial, cable, satellite, mobile and hybrid networks. It fully protects content ownership as well as subscriber rights.

Tolka CAS comes in two forms, Grand and Petite, providing two levels of security and convenience. Tolka CAS Grand is a hardware-based system which can be configured as a standalone traditional solution employing secure chip technology plus full headend support to prevent piracy. This configuration can be deployed as a primary CAS or used in simulcrypt applications. Tolka CAS Petite is a software-based variant which can be configured to operate as a secure bridge. It provides content security between the set-top box and smart devices which are allowed access within a home network environment.

Tolka CAS is regularly updated and evolved to remain proof against evolving security threats. Both versions offer broadcasters and TV operators the highest level of control over their content by integrating with Tolka’s watermarking technology, guaranteeing content security even during viewing of pre-recorded or offline programs.

Tolka CAS can operate in conjunction with multi-room and multi-screen environments, sending encrypted content to multiple devices within a home network and delivering the content to multiple network services. For mobile or tablet devices, Tolka CAS acts through a central subscription in the home to monitor content viewing from multiple devices.

ADTH Tolka Watermark forensic content protection

ADTH Tolka Watermark provides robust and efficient safeguarding of creative content against revenue loss arising from illegal sharing, copying or redistribution. This goes beyond the capabilities of conditional access and digital rights management systems where protection stops once viewing access is granted.

The system is based on four component elements: A Tolka Watermark server with internet access, Tolka Watermark set-top boxes, a Tolka Player and a Tolka analysis workstation which checks content and identifies each watermark in the return path. Watermarking analysis and decoding are performed as a cloud-based supporting service which identifies any playout devices associated with illegal use of protected content. Warning or blackout functions can be activated automatically in those devices.

Running on a dedicated server incorporating the ADTH-patented Digital Signature Engine, Tolka Watermark generates and inserts a digital identifier specific to each customer’s set-top box viewing interface. Each digital signature is encrypted securely and invisibly within the transmitted content.

If suspected content is identified as an illegal copy made from a device on a direct-to-home operator’s network, Tolka Watermark can match the associated content with the unique signature associated with each Tolka Player.

ADTH Tolka Target Ad delivery

ADTH Tolka Target Ad is a cost-effective way for network operators to customise branding, deliver messages and serve the right advertisements to the right people at the right time. View-specific profiles are based on patterns of operation measured by Tolka Target Ad-ready set-top-boxes, Tolka Social+Media, the Tolka Player or other Tolka Target Ad-ready players. Based on these profiles, the devices can display custom live or cached content. When used in conjunction with Tolka Content Insertion, custom advertisements can be inserted into live or VOD content. The inserted advertisements can be selected automatically or selected manually.

ADTH Tolka DGI 1012 miniature plug-in DTTV receiver

ADTH Tolka DGI 1012 is a cost-effective dongle configured with a digital terrestrial demodulator. When used with a paired app, the dongle enables viewing of digital terrestrial television transmissions on smart devices. Network operators can now offer customers free-to-air or pay-TV directly on their mobile devices without extensive infrastructure changes. The receiver can decode HD or SD video encoded with MPEG-2 and MPEG-4/H.264. The DGI 1012 can decode transport streams, including conditional access content, along with multi-format audio and video. The DGI 1012 is compatible with conditional access systems to permit the viewing of secured digital terrestrial transmissions.

ADTH Tolka Media+Social platform

The ADTH Tolka Media+Social solution integrates various media sources (DTT/OTT/IPTV) and intuitive real-time messaging, allowing family, friends and people with shared-interests to chat while viewing video content. The solution can be used on Android, iOS and Tolka Media+Social-ready set-top boxes. Tolka Media+Social solution can integrate media content from ADTH DTT solutions such as DTV sticks and set-top boxes. Content can be protected by various ADTH security solutions, including CA, DRM and watermarking. It is also possible to integrate the ADTH Target Ad solution. Users can communicate across platforms, between set-top boxes and between smart devices. If the set-top boxes have an integrated camera and microphone, it is possible to see and communicate with friends. The solution has no geographic restrictions and can be used to achieve free global in-house communications via an operator’s network.

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