Cablecast Community Media is heading to InfoComm2019 with an efficient new solution that lets video producers easily build a library of VOD and live-streaming content, and presents it attractively in controlled, customizable interfaces for online or OTT viewing. Cablecast will demonstrate the automated and intuitive offering in the booth (number 333) of fellow Tightrope Media Systems division Carousel Digital Signage at the event, taking place June 12-14 in Orlando, Florida.
The Cablecast platform’s streamlined, automated publishing workflows enable users in educational institutions, houses of worship, government agencies, corporations and non-profit organizations to easily bring video-on-demand (VOD) programming and live streams to audiences across an expanding array of viewing devices. Users can customize Cablecast’s professionally-styled, pre-built website and OTT app templates with their own logo, color scheme and content categories to quickly launch full-featured, branded content portals on the web, Apple TV® and Roku® devices. A comprehensive API is also available for customers wishing to tightly integrate Cablecast’s video presentation features within their existing website.
Adding new VOD content to the library is exceptionally simple. Authorized contributors can upload video files from anywhere through Cablecast’s web-based interface. Users can associate metadata with each clip during the upload process or after-the-fact, and can select amongst multiple frames from the video or upload a thumbnail image to represent the clip in the library. Cablecast automatically takes care of the rest, transcoding the source file as necessary for streaming and OTT delivery;dynamically updating the categorized libraries based on previously-defined metadata criteria; and publishing the clips to the public-facing website and OTT apps.
Further improving the viewer experience, VOD chapter markers can be added to pre-recorded clips or in real-time during live capture, enabling viewers to jump directly to points of interest – such as agenda topics in government meetings, or scoring plays in sports matches – without scrubbing through the entire video. Supporting documents can also be associated with VOD clips, enabling viewers to read or download related materials such as meeting minutes or lecture notes while watching the video.
Augmenting customers’ VOD offerings, Cablecast’s optional live streaming support enables users to stream programs and events in real time through the same web portal and OTT apps. Live and on-demand OTT content are delivered to viewers via the cloud-based Cablecast Reflect streaming service, while online content can be distributed through Cablecast Reflect to minimize local network bandwidth impact or using the customer’s own hosting infrastructure.
Cablecast’s content presentation environment gives publishers far more control of their viewers’ experience than is available with popular web-based or social media distribution platforms. Unlike such free services, Cablecast does not insert advertising in front of videos, nor suggest third-party content afterwards. This ensures that customers’ programming is not shown alongside any unrelated, inappropriate, competitive, or – particularly noteworthy for public sector producers – commercial content.
“As the volume of live and on-demand video content being created by educational, government, corporate and worship media producers continues to explode, they need efficient tools to distribute it to viewers’ preferred devices while maintaining control of the presentation around their brand,” said Steve Israelsky, President, Cablecast Community Media. “Cablecast’s turnkey online and OTT templates save customers time and help them create a professional look, while our automated publishing workflows reduce turnaround time and minimize manual effort. Our latest offerings build on our more than two decades of experience in helping community media providers and content producers stay ahead of evolving trends in media consumption, and we’re excited to showcase them to InfoComm attendees.”