CV Global initially commissioned the Imagen platform for the internal management of its content amongst the organisation’s 16 teams, based across six continents. However, after receiving overwhelmingly positive feedback, the platform has been deployed as a tool to manage external media distribution in-house, rather than using third-party services – offering a bespoke self-serve interface for users to access and download content. Utilising Imagen’s fully customisable templates, CV Global has been able to maintain its brand identity throughout the user journey.
Powerful tagging functions mean that CV Global’s team can easily tag media according to their own schema, enabling them to maintain data consistency throughout the transition, whilst Imagen’s content onboarding process ensures associated media assets can be uploaded into one file, saving time for both media managers and end users.
With subscribers across the world, Imagen’s powerful audience analytics feature will provide granular insights into CV Global’s content interactions as well as user engagement. With this valuable insight, CV Global can hone its production strategy to create new content to satisfy audience demand trends.
David Parker, CRO, EMEA & APAC of Imagen said, “We are proud of what we have been able to achieve for Christian Vision Global and look forward to working closely with their international teams as the library grows.”
Dan Price, Content Manager at CV Global added, “We were initially scoping out two separate systems for internal content management and public access. We are incredibly satisfied with the flexibility of Imagen’s platform, which has allowed us to excel at both.”