Grabyo has been selected by Univision News, the award-winning news division of Univision Communications Inc., the leading media company serving Hispanic America, to produce and distribute a live news show across several major social channels.“JANIOT: PM”, hosted by award-winning journalist, Patricia Janiot, is the first-ever Spanish speaking news program on Instagram TV in the U.S.. Since the launch in January, the show has garnered over 1.5 million views.
JANIOT: PM is optimized for viewing on smartphones. Using Grabyo Producer’s vertical video production capability, the format is designed to keep digital audiences informed wherever they are when the show is live. Univision uses Grabyo to distribute the show to multiple platforms including Facebook Watch, Instagram TV (IGTV), Periscope on Twitter, the Univision News YouTube channel and UnivisionNoticias.com.
Juan Convers, SVP, Digital Content & Editorial Operations, Univisioncomments: “With the launch of JANIOT: PM, we are expanding our news offerings to better serve the Spanish-speaking community with live news content, in a format designed specifically for mobile viewing. By partnering with Grabyo, we were able to produce this new format and deliver it our audiences anywhere, at any time. The Grabyo platform makes it easy to create digital-first content and deliver it to market quickly and easily, while maintaining a standard of quality.”
Viewers want access to trustworthy news no matter where they are. Univision’s partnership with Grabyo for JANIOT: PM was meets the demands of the audience with a show that provides news updates in real-time on mobile devices. Through this partnership, JANIOT: PM is distributed to all major social channels and has built a meaningful, engaged audience across the US.
Michael Kelley, President of the Americas, Grabyo comments: “Grabyo is excited to continue our long-standing partnership with Univision News, as they deliver the best quality content to their viewers on any device. Our Producer product was built to support this type of production, a vertically formatted show on mobile devices that drives more engagement and loyalty with viewers. We will continue to innovate with our client partners in this rapidly changing media landscape.”