Densitron introduces new high resolution rack mount display module

With a 16.3” horizontal, high resolution visible screen size, the 2U full surface rack display enables multiple video picture monitor and audio level displays to be viewed side by side. The PCT functionality provides the benefit of enabling the display to be interactive with a multiple range of common signal interfaces.

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Densitron Global Business Development Director, Chris Goodhall, said “The introduction of the 2U full surface rack display is significant because it’s an excellent fit for a market gap. The aim is to solve the problem of low resolution in the majority of displays associated with rack-sized products. The major benefits of PCT screen durability, reliability, and image clarity are obvious, but its high resolution IPS screen and smartphone-like feel and responsiveness really set it apart.”

The functionality and visibility of many similar products are still limited by what can fit within the available space in a rack room. Most require some type of operational user interface, but those interfaces are usually basic, typically consisting of a small, low resolution display of limited functionality coupled with perhaps a few mechanical buttons and/or rotary dials.

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Users today expect to be able to create enhanced user interfaces for such rack mounted devices, but until now there haven’t been suitable displays for that.

What Densitron has done is provide a smartphone-like display, the usable part of which covers the majority of the 19” rack width. This enables users to create and arrange an interface that is best suited to their business and specific application in a way that is both highly visible and far more flexible.

Goodhall added, “For example, on most existing rack mounted devices, it had not really been possible to provide a usefully visible preview of content on the device, if there even was a display.

 

“The 2U full surface rack display enables users to easily preview, at a high resolution, what is going out via that device. It also enables users to easily change the look and size of the GUI to suit their preferences. It includes many of the familiar multitouch and swipe functions you will find on modern-day smart phones and tablets.”

The display’s high resolution 1920 x 285 screen is thought to be unique to the broadcast industry. Importantly, its IPS technology ensures the widest possible viewing angles, which is particularly important to the broadcast market as it provides high visibility from almost any angle.

The 2U full surface rack display is available now but will make its official debut at IBC 2019 in Amsterdam from 13-17 September on Stand B41, Hall 8.

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Global pay-TV market losing ground to social video viewing

Released a new global report from Grabyo has found video audiences are watching on social media and online streaming services more often than pay-TV services in all major markets except the UK.

The report surveyed over 9600 people across the UK, Germany, Italy, Spain, France, Australia, and the United States.

The majority of consumers still watch video most regularly on free-to-air TV, with social media viewing coming in second. The global video market is becoming fragmented and price point matters as consumers show a preference for ad-supported video across a range of platforms.

In the UK, 35% of consumers pay for TV and in this segment more than 60% watch most often on pay-TV services. Globally, 48% of pay-TV customers are watching pay-TV the most. These numbers reflect one of the challenges for paid TV services, as customers paying for TV services don’t use them as regularly as digital alternatives.

Over half of UK audiences are considering ‘cutting the cord’, or have already done so, following the downward trend in cable and satellite subscribers seen in the United States. 48% of UK consumers who are looking to cancel Pay-TV subscriptions watch video most often on social media platforms.

Social video audiences are most interested in content from media publishers and brands over anything other types of video. Social media feeds are filled with user-generated video clips, but this is not what most social media users want to watch.

Social platforms are emerging as competitors of TV and online streaming platforms for video audiences, driving investment in media partnerships and original content across Facebook Watch, YouTube, Twitter and Snap These investments are at an early stage but reflect the demands of users that want higher quality video and greater content choice.

In every European market, consumers are streaming video more often than watching pay-TV. In the US, audiences are streaming most often too, watching on social media and pay-TV equally as often.

Gareth Capon, Grabyo CEO, commented: “The growth in streaming services and social video offers choice for consumers. The UK’s pay-TV market has been resilient given the strength of its content proposition and high-quality services, but this may not last. Broadcasters need to adapt to this shift in viewer behavior and expectations.  We know consumers want to watch broadcast TV content, but they want to watch it on the device that suits them and with a business model that reflects their individual needs.”

The rise in streaming and social viewing is happening because 6 in 10 consumers watch video most frequently on a smartphone. All global audiences under 50 are watching more often on a smart TV, streaming device or laptop/desktop than a traditional TV set. Streaming video on social and digital platforms has become the new norm fo the global video audience. The future of TV is the internet, and the future is almost here.

Read the full report

Bannister Lake Takes on the Gran Turismo esports Championships in Germany

For the second year in a row, Bannister Lake has partnered with Montreal’s Boombox Group to provide live data management and populate graphics for the FIA-Certified Gran Turismo Championships 2019 Series. The June 21-22 event took place at the renowned Nürburgring Track in Germany, home of the world’s most challenging 24-hour motorsports endurance race.

Bannister Lake software and expertise in live data management were used extensively throughout the event to read Google Sheets, ingest and moderate real-time social media feeds, and consolidate data for the competition’s various races. The solution’s data was used to drive graphics both in-venue and on the various broadcast streams.

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Bannister Lake’s Chameleon software has quickly become a popular data management solution for international esports events. Producers and event organizers use the product to add engaging content such as player and team profiles, event schedules, standings, and sponsorship information without taking away from the excitement of the game.

“It’s great to bring Chameleon on location at the Nürburgring. The track has an illustrious history in racing, and we’re thrilled to be part of the FIA-Certified Gran Turismo Championships,” said Al Savoie, Bannister Lake’s technical and creative director. “Throughout the series we will be finding new and exciting ways to integrate data into the production and leverage live data content to allow producers to tell more compelling Gran Turismo stories.”

The Nürburgring event featured 55 of the world’s best Gran Turismo drivers from 20 countries competing in the Manufacturer Series, the Nations Cup, and GR Supra GT Cup. Winners moved on to participate in racing events that will be held in New York, Salzburg, and the finals scheduled for October in Tokyo. Chameleon will be used throughout the FIA-Certified Gran Turismo Championships 2019 racing series to enhance editorial content and fuel new revenue opportunities for event organizers.

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