MEDIAPRO has been nominated for the IBC2019 Innovation Awards, the coveted mark of recognition from audiovisual and broadcasting industry peers worldwide taking place September 15th in Amsterdam. The group has been shortlisted within the Content Everywhere category for LaLiga distribution services in the Indian Subcontinent through Facebook and the production of the LaLiga on Facebook Watch program.
Thanks to a pioneering and innovative agreement between LaLiga, Facebook and MEDIAPRO, audiences in India, Afghanistan, Pakistan, Nepal, Sri Lanka, Bhutan, Bangladesh and Maldives can now follow the 380 LaLiga Santander matches since last via the official LaLiga on Facebook profile and crossposting managed by LaLiga on the different club pages.
This unprecedented alliance also includes the production of the LaLiga on Facebook Watch program from an interactive studio presented by one of the best-known faces for football fans in the Indian subcontinent, Joe Morrison. This space has revolutionized the way of interacting with fans through surveys and comments in real time, managed by the technological partner GUUD.
With this nomination, the IBC organization recognizes MEDIAPRO commitment to adapting new technologies with innovative formats and boosting Spanish football consumption through digital environments. An investment that projects the effort to improve the audiovisual experience of audiences and fans of the best league in the world.