Qligent, a specialist in cloud-based, enterprise-level content monitoring and analysis, is ramping up its visibility in Latin America with its first regional, standalone exhibition at the 2019 TecnoTelevisión México Conference. The industry’s first vendor to offer a truly cloud- and service-based monitoring and analysis platform for multiplatform television, Qligent will demonstrate its flagship Vision Compliance/QoS/QoE media quality assurance platform along with its groundbreaking Vision Analytics solution. Qligent exhibits at Stand 816 from August 14-16 at the World Trade Center in Mexico City, Mexico.
While this occasion marks the first year this trade show is taking place in Mexico City, the event is expected to attract a broad swath of media creation and delivery professionals from the broadcast, cable TV, digital post production, and new media markets. Qligent will share its booth with GAD Electronics of Argentina, its manufacturer’s representative and regional partner serving the Central and South American markets. The two companies will remain tightly integrated across all sales and marketing throughout Latin and South America as they work to bring Qligent’s message and value proposition to customers throughout the region.
Qligent CTO Ted Korte and GAD Electronics Chief Executive Officer Alejandro Pasika will be among the Conference’s 10 featured speakers, giving back-to-back presentations on August 15 at Stand 819:
- Korte will address How to Use Big Data and AI to Prevent Abandonment, a subject that’s especially pertinent to LATAM cable TV and OTT online video service providers from 2:45-3:30pm.
- Immediately following Korte’s presentation, Pasika sheds light on Multi-screen Monitoring and Measurement of 4K and IP Instruments from 3:30-4:15pm.
Monitoring and Analysis Innovations
Qligent’s Vision platform solves the problem of monitoring today’s complex, rapidly evolving media distribution landscape, and the sheer volume of premium content that media companies deliver. Vision provides broadcasters, MVPDs and OTT service providers with a centralized platform to review, verify, and ensure a high Quality of Service (QoS) and regulatory compliance. Leveraging a global, broadly dispersed network of virtual and/or IoT probes, Vision provides comprehensive, holistic monitoring and analysis of four quality management pillars—compliance errors, objective errors (QoS), subjective Quality of Experience (QoE) errors, and programmatic errors—from the origin facility out to the last mile.
“Vision gives broadcasters and service operators a vast, flexible toolset to satisfy their own standards of compliance, and quickly address problems could negatively impact the viewer experience and hurt the bottom line,” said Korte. “Using Vision, users can verify anything content providers are trying to deliver to their audiences, and do so in multiple ways across any number of locations.”
Scalable from simple to complex configurations, the Vision platform is rich with compliance tools and modules, such as the As-Run option that enables operators to visually correlate compliance events and anomalies against an imported program schedule.
Deep analysis of the full user experience can be achieved with Qligent’s award-winning Vision Analytics. Qligent® Vision Analytics™ is an open platform that leverages IoT, Big Data, ML, and AI to address three main problems for online delivery: user engagement, silent sufferers, and customer churn.
Vision Analytics is a great addition to any data-driven strategy that scale gradually to meet new needs and fill gaps. For example, users can start by monitoring the QoE of high-value media as it reaches viewers via multiple content distribution networks, including those owned and controlled by third parties. Vision Analytics can then be scaled to predict and prevent customer churn based on a host of contributing factors. A rich set of KPIs and KQIs arm system administrators with real-time performance and predictive insights to enable swift, corrective and preventative action.
“The value proposition for MVPDs and other media entertainment professionals is that our solution can identify and even predict technical problems—in an automated way—before they impact the end-user experience,” Korte added. “With the speedy relay of this comprehensive data to a central dashboard, system administrators now have the means to pinpoint and solve QoS/QoE issues before their subscribers become disgruntled and abandon their service. That’s the power of cloud-based quality assurance conducted across every distribution network out to viewers’ homes and mobile devices.”