Jürgen Sommer, vice president of channel development, EMEA, for Vitec Production Solutions, a division of the Vitec Group, has been appointed to the IABM board of directors.

“I’ve respected and collaborated with the IABM for a long time and have benefited from its market reports and strategic analyses. I’ve always been fascinated by the organization’s ability to spot technology trends and predict what will happen in the future,” Sommer said. “Especially at this moment, when a lot of exciting changes and innovations are happening, it is very important to have an institution like the IABM helping our industry to better understand what the future will bring.

Sommer has been working in the video and broadcast industry for more than 17 years, all while working closely with the IABM. Prior to joining Vitec Group, he held various leadership positions in sales and marketing management in the manufacturing system engineering and automotive industries. He started with Vitec Group in 2002 as director of product management and marketing at Sachtler. During his tenure with the company, Sommer was a key part of sales and marketing, serving in roles such as brand development for the Autoscript, OConnor, Sachtler, and Vinten brands. He has been in his current role within Vitec Production Solutions for three years, directly responsible for channel development across the EMEA region and for providing consultation and oversight channel development in the Asia-Pacific region.

“I’m grateful to have a seat at the table with so many of the industry’s leaders to contribute to that effort. I’ll use my expertise to help IABM members prepare themselves for the challenges and benefits that are coming. I’ll also be a voice for the hardware manufacturers,” he added.

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