Triveni Digital today announced a new solution for streaming ATSC 3.0 from the cloud. Integrating Triveni Digital’s software-based ATSC 3.0 Broadcast Gateway scheduler, GuideBuilder® XM ATSC 3.0 Transport Encoder, and state-of-the-art third-party systems, ATSC 3.0 Cloud enables broadcasters to launch NextGen TV services faster and more efficiently. The solution is available with a software-as-a-service (SaaS) business model, lowering the cost to market for new channels and services by eliminating capex costs.
“ATSC 3.0 will create important new opportunities for U.S. broadcast television stations, including the ability to deliver advanced emergency alerts, program guides, and targeted advertising,” said Ralph Bachofen, vice president of sales and marketing at Triveni Digital. “By adopting our ATSC 3.0 Cloud service, these exciting NextGen TV services can be delivered with maximum efficiency. This solution is the next step in Triveni Digital’s overall strategy to empower broadcasters and enable a smooth, cost-effective transition to the next era of TV.”
A key benefit of Triveni Digital’s new ATSC 3.0 Cloud service is instant scalability and upgradeability, providing broadcasters with flexibility for future growth. The ATSC 3.0 Cloud service includes support for the Secure Reliable Transport (SRT) protocol to minimize the effects of jitter and bandwidth changes and ensure a secure communications path in the cloud. Using SRT, content is protected from contribution and distribution. Featuring a pay-as-you-go pricing model, the ATSC 3.0 Cloud service is especially valuable for broadcasters in small and midsize markets.