Broadpeak announced that it is powering StarHub TV+, a new converged IPTV and OTT TV service offered by StarHub, one of Singapore’s leading telcos. Using a complete CDN, content packaging, storage, and origination solution from Broadpeak, StarHub is able to deliver OTT live TV and VOD content on all screens, ensuring a superior quality of experience (QoE) for subscribers, with reduced OTT playback latency and buffering.
“The primary goals of revamping our OTT platform were to deliver better quality, and to offer more services and advanced features such as start-over and instant availability of 24-hour time-shift TV for our customers,” said Ong Bee Lian, Vice President, Interactive TV and Media Engineering at StarHub. “Broadpeak also provides us with a flexible and future-proof solution with real-time packaging that delivers substantial storage savings, allowing for a smoother viewing experience.”
Broadpeak’s CDN solution optimizes bandwidth use, reducing StarHub’s overall content delivery costs. The StarHub TV+ service also uses Broadpeak’s BkS350 Origin Packager to securely deliver live, time-shifted, and VOD services to any device. Combining an on-demand packaging feature with a built-in cache mechanism, the BkS350 Origin Packager reduces the need for encoding and storage resources while also providing StarHub with a high-throughput capacity to generate additional cost savings.
“We are thrilled to partner with StarHub and give its converged StarHub TV+ service a brand-new look, including the capability to turn back the clock up to 24 hours and watch live TV shows with time-shift TV,” said Jacques Le Mancq, CEO at Broadpeak. “While delivering high-quality video and advanced features is critical today, efficiency is just as important. Our content delivery solutions set the standard for QoE and bandwidth optimization, with ultra-low latency for increased subscriber satisfaction.”