Viewers across Germany will continue to enjoy shopping from the omnichannel auction platform 1-2-3.tv via SES ASTRA 19.2 degrees East. Under a new long-term partnership agreement, 1-2-3.tv will continue broadcasting its SD and HD live auction programme on SES satellites.
1-2-3.tv is Germany’s leading omnichannel auction platform that reaches over 2 million viewers via TV, online and on mobile apps. 1-2-3.tv’s HD channel is available on the 10.803 MHz frequency, and its SD channel is received in the MPEG-2 format on the 12.460 MHz frequency.
In addition to satellite transmission, 1-2-3.tv is relying on SES’s Satellite and OTT in-sync solution to minimise delays for online viewers. SES’s solution synchronises OTT and satellite television experiences, ensuring that consumers who watch 1-2-3 TV online now have an equal opportunity to participate in live auctions with consumers watching via satellite TV.
“It is important for us to be able to deliver attractive auction offerings to customers, quickly and easily,” said Jörg Simon, Managing Director of 1-2-3.tv. “SES helps us reach a large audience via satellite, enabling revenue growth of over 20% this year. In the future, we want to expand our sales and market share to other European countries beyond Germany and Austria. With SES ASTRA at our side, we have a strong partner who will support us on this growth path.”
“The appeal of home shopping on the television is unabated among German TV viewers and continues to contribute to 1-2-3.tv’s revenue growth. In 2019, German retailers generated 2.1 billion euros through this sales channel, almost twice as much as 10 years ago,” said Christoph Mühleib, Managing Director of ASTRA. “The success of customers like 1-2-3.tv underscores our conviction that linear TV will continue to be the number one distribution channel for the foreseeable future.”