Recent developments in the storage industry, including Seagate’s Lyve on-premise and cloud storage initiatives, have the potential to simplify the way you store your media and move it into the cloud. But you’ll also need a way to manage and search across these diverse media storage platforms. That’s where axle ai comes in.
Axle ai’s simple, efficient, and easy-to-navigate platform allows users to manage their media in a smarter way. Our unique search functionality, metadata tagging, AI integrations, and other features integrate seamlessly into a range of different storage types and locations (on premise, on location and cloud).
In this whitepaper, we’ll be discussing the ways that that axle ai and a range of storage from Seagate can help you you rethink how you work with your media – and how together, we can make that media smarter.
Axle ai makes your media smarter
When everyone working on a project can find and share content easily with axle ai, bottlenecks disappear, and the quality of work improves. Perhaps most importantly, time spent searching for relevant media drops from as much as 40% of all time spent by editors (industry estimates) to less than 10% – savings of nearly 2 days per week. Media management systems gain even more value as they link and orchestrate processes such as transcoding, transporting, and archiving media files. They provide a crucial point of interoperability with other management systems, automating and accelerating a wide range of media production and distribution workflows. The benefits of media management are now within reach of virtually any professional content creator.
Axle ai overview
Over the last 9 years, axle.ai has developed a scalable, robust software platform that catalogs and searches media wherever it’s located – and brings AI and machine learning to the task of automatically tagging and categorizing your media. They’ve made this powerful capability available to hundreds of video teams worldwide, including major sports teams, media companies, brands, universities and religious organizations.
axle ai 2021 is the latest edition of axle’s award-winning media management software, supporting anything from small media libraries to large collections with millions of assets. Simply point axle at the storage volumes or folders you want to manage, and it automatically creates low-bandwidth proxies that can be accessed from any web browser. Additionally, it’s easy to search, comment, mark, approve, and annotate assets from anywhere using the simple browser interface. There’s no need to move media files or change system setup. The storage can be local or cloud storage; all axle needs is to be able to read the file system.
The system delivers face recognition, speech-to-text transcription, and more. Metadata generated by the AI processes is then stored and easily searchable, making specific videos easier to find and manage. And because it’s browser-based, it’s accessible from anywhere.
Core features of Axle ai 2021
AI-driven autotagging and search: Why spend time tagging your media, when the power of AI and machine learning can do it for you? Axle ai’s built-in speech transcription and face recognition engines give you the ability to go right to the spot you’re looking for, whether in one clip or hundreds of thousands. In addition, our modular architecture lets you turn on powerful tools like Microsoft’s Video Indexer and Speechmatics’ wide range of languages and dialects, without requiring complex integration projects.
Folder Mirroring: axle automatically monitors folders or devices on a user’s storage which are referred to as catalogs and recreates them within the axle interface. Users can navigate a familiar folder structure within the axle, and any changes they make on either system will automatically be reflected in the other. This can serve as both a means of organization and utilization of axle’s search features.
Proxy Playback: To make working with media more efficient, axle automatically generates proxy files, low-resolution versions of media that can be streamed by many users with no need for loading. These proxy files can be downloaded and distributed, played even if the original media is unavailable, and can be kept in axle if the original file is archived and removed, making it easier to find archived files when you need them.
Tagging and Metadata: axle’s metadata system gives users the tools they need to efficiently tag files. axle automatically collects select metadata from files during the indexing process, so users can immediately search for files based on the creation date, resolution, codec information, and so on. Users can also create their own metadata fields with a wide variety of types, including freeform text fields, dates, and lists, then apply data to individual files, selections of files, or whole folders.
Search and Filters: Everything in axle, including file names, comments, metadata, technical information, and more, is completely searchable with axle’s blazing fast search tools. Searches quickly scan the entire media library for results.
Comment and Approve: Every file in axle can be commented on, and these comments can target individual frames or selections of frames, making it easy to see exactly what everyone is talking about. Assets can also be marked as approved, under review, or rejected, making it easy to see at a glance where each file is in the process.
User Controls: axle has user controls to ensure that each type of user has access to the files and abilities they need and cannot see or manipulate files they shouldn’t. Administrators can alter access to specific folders or subfolders, and manage capabilities per folder, keeping every user on track.
The smarter media lifecycle
With the remote search, management and workflow capabilities of axle ai, you can take charge of the growing pools of media that are central to the lifeblood of your business. Wherever that media may be, you can decide where to move it, while being able to locate and reuse it at a moment’s notice. That’s the power of smarter media.
As companies struggle to handle massive amounts of media, the demand to capture, manage, search, and archive data continues to grow at an unprecedented rate. Video teams spend hundreds of hours and countless resources on tasks that hinder their ability to edit and produce media efficiently. No team should ever have to worry about their files getting lost or endure shifting through footage for hours to find the right clip. The axle ai toolset is paving the way for the future in a media-driven world.
The amount of footage being captured worldwide is exploding rapidly – high end cameras, DSLRs and even smartphones are generating unprecedented amounts of material. Axle ai and Seagate address the needs of content creators from reality shows to documentary makers and networks, and all of these have one thing in common: they need better ways to manage and search all that footage.
Pie Town, a Burbank reality house that makes the Flip or Flop shows for HGTV, has hundreds of terabytes of footage and uses axle ai to manage it all.
So does OB Media, the company that captures media for the famed BBC Nature Watch program. Like many scripted and unscripted content creators, they rely on axle ai to catalog, search and manage large amounts of raw media.
By cataloging your local, network and cloud storage continuously, axle ai can make low-res H.264 proxies of all your high-res media, and stream them to remote editors and producers. The proxies can be accessed via our browser interface, and also via plug-ins for Adobe Premiere Pro CC, AfterEffects, Photoshop, and even Illustrator and InDesign, as well as Final Cut Pro X. So instead of limiting yourself to direct access, you can open and view your media from any system with a browser, anywhere in the world. Axle ai has great workflows with Adobe, Avid and Apple editing solutions, working at long distance or right on your network.
If you generate media, chances are you also need to repurpose, subclip and reformat it for a wide range of purposes. axle ai’s automation software, connectr.ai, automates workflows and works seamlessly in conjunction with axle ai 2021 but can also be used independently. Literally hundreds of automated features include transcoding, email and SMS alerts, MD5 checksums, aspect ratio conversion, downloading and subclipping files among others. With a drag-and-drop graphical front end, and a Swiss-Army-knife-like modular back end, Connectr is a tremendously powerful tool, and can be deployed with or without axle’s media management.
Axle ai customers Club Brugge, champions of the Belgian soccer league 3 of the last 4 years, are using axle ai in the cloud to make this type of media repurposing routine and efficient.
Axle’s built-in archiving function makes it seamless to take media on direct attached and networked storage systems and push them to the cloud, while keeping the proxy media and metadata in the system where you can access it from anywhere. This solves a major problem with cloud storage: once you’ve saved all your high res media to the cloud, how do you search it?
Another, related challenge is that deciding what media to pull down from the cloud is often complicated, and pulling the wrong 4k footage can take hours before you realize you’ve got the wrong file. Being able to browse and search your proxy media is a great way to ensure that you actually retrieve the right material.