Broadcasters look to virtual programming to exploit their content libraries

More than a third (36%) of broadcasters are failing to utilize their content library despite facing increasing competition from streaming services, according to research by ATEME.

Although almost all (98%) of the broadcasters surveyed use their content library to create new channels for particular events or occasions, the majority (82%) are impeded in the ability to do it quickly, unlike their streaming counterparts. 44% of broadcasters revealed it takes them up to three days to create a new channel, while over a third (38%) say it takes them up to a week, which not only hinders their ability to capitalize on events but could result in potential revenue loss.

“With a continuous influx of competition from all angles, broadcasters must begin to do more with their content libraries. Creating new, virtual channels would allow broadcasters to take advantage of topical and cultural events, such as award season, during which they could use their back catalogue to quickly develop one-off channels to celebrate winners as they are announced,” commented Remi Beaudouin, Chief Strategy Officer, ATEME.

As broadcasters explore ways to use technology to maximize their content, almost two-thirds (60%) of broadcasters are utilizing virtual broadcasting to create one-off channels, while of the broadcasters not currently doing virtual broadcasting 70% said they will do so within a year.

“For over half (52%) of broadcasters this ability to capitalize on unexpected or timely events without disrupting usual viewing schedules is seen as the biggest benefit of creating one-off channels. This approach also allows broadcasters to widen their appeal and cater to niche audiences with targeted or local content which 46% of broadcasters think virtual broadcasting would help them achieve,” said Beaudouin.

While currently very few broadcasters are able to create new channels quickly, the use of cloud technology, which 66% of broadcasters would consider moving to, could allow them to adopt a more proactive approach to creating virtual programming.

“Virtual broadcasting can be highly beneficial for broadcasters as it allows them to create tailored channels in just a few hours and use their catalogue to better effect. This will allow them to offer content that is different from that shown on their main channels and appeal to a wider audience,” added Beaudouin. “As traditional broadcasters continue to face opposition from streaming platforms, adopting virtual broadcasting is an ideal way to compete with their services as 50% of broadcasters see one of the biggest advantages of its use as the ability to offer a package other broadcasters currently aren’t. It will also enable them to cater to the increased variety the modern TV viewer has come to expect.”

DVB Presents World-First Showcase of DVB-I: Internet-Enabled Linear Television Services

“As we approach the deployment stage for DVB-I, IBC is a great opportunity to showcase its readiness to enable the kind of reliable and user-friendly experience we associate with watching TV, but in situations where a broadcast connection may not be available,” said Peter MacAvock, chair of DVB. “Stop by DVB’s new location in Hall 1 at IBC2019, have a drink, talk with our experts, and learn where the future of digital media and broadcast delivery is headed thanks to DVB specifications.”

World-First DVB-I Demo

At IBC2019, several DVB members will collaborate to present the world’s first working demonstration of DVB-I, built from the related specifications. The demo will include broadband- and broadcast-delivered linear television services using HTTP-based access and streaming mechanisms. It showcases key elements such as a DVB-I Service List, DVB-DASH streaming with the recently released low-latency mode, and Multicast Adaptive Bit Rate support for network optimization.

DVB member demo partners will include: ATEME, Broadpeak, ENENSYS Technologies, Harmonic, ITV, Kineton, Newtec, RAI, Rohde & Schwarz, SES, TPV Technology, and Viaccess-Orca.

One-on-One DVB Expert Consultations

Additionally, DVB specialists will be on hand at the stand to meet one-on-one with visitors regarding a wide range of DVB-related topics. Potential topics include physical layer transmission technologies, DVB-I and streaming solutions, audio and video coding, interactive services, conditional access, and more. To schedule a consultation, visit https://dvb.as.me/.

Thought Leadership Sessions on DVB Specifications

DVB will extend its thought leadership to several IBC2019 conference sessions, providing expert opinions on all things related to DVB. Sessions will include:

  • Peter Siebert, Head of Technology at DVB, will take part in an IET session panel titled “Broadcast to IP Impacts” at the Future Zone Theatre, on Friday 13 Sept., 14:15-15:00.
  • Additionally, Siebert will give a presentation on the DVB specification for high dynamic range at the Ultra HD Forum IBC Masterclass, in the Emerald Room, Saturday 14 Sept., 10:35-10:55.
  • Peter MacAvock, Head of Delivery, Platforms and Services at the EBU Technology & Innovation Department and chair of DVB, will give a presentation titled “Broadcast in Light of 5G: What Will It Look Like?” as part of the Newtec Sessions, Room G106, Saturday 14 Sept., 12:30-13:30.

Cheers: Join DVB for a drink

A DVB drinks reception sponsored by Sisvel will take place at IBC2019 on Friday 13 Sept. from 17:00 to 19:00 on the DVB booth. IBC2019 attendees are encouraged to stop by, catch up with old friends, and make some valuable new connections within the wider DVB family.

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ATEME Debuts New and Upgraded Solutions at IBC2019 to Support Changing Media Landscape

Visitors to ATEME’s booth (Hall 1. D71) will be able to find out more about TITAN Playout, which is the ideal answer to the growing demand for tailored video content: enabling both the origination of 24/7 linear TV channels and the easy creation of popup channels for short-term events or personalized programming on D2C/OTT services.

Additionally, ATEME will demonstrate its latest video quality improvements across all codecs and major latency reductions, as well as:

  • the latest additions to its feature-rich TITAN modular family and how it helps customers to migrate to full-IP workflows thanks to high-density SMPTE 2022-5/6 and SMPTE 2110;
  • its Content Adaptive Encoding set of tools built on Machine Learning algorithms which allow service providers and pure OTT players to reduce bitrate, and so CDN costs, by up to 50% with the same video quality;
  • ATEME’s linear/file full microservices converged headend running live on the booth from hybrid cloud and covering all use cases for delivery to any screen, up to and including UHD, HEVC, Dolby AC-4 and DASH for 5G;
  • its AMS application, which offers new views like service management and a scheduler for ad insertion/blackout used by content and service providers to monetize their channels’ line-up;
  • an end-to-end AV1 processing chain based on TITAN for encoding and decoding using Broadcom’s BCM72180 AV1 set-top box prepping a new era for OTT services;
  • its ‘Future Zone’ which will display 8K streams encoded in various use cases by TITAN and how it has a key role in upcoming standards like VVC and AV2 to make this new end-user experience a success.

After months of live trials using the award-winning Kyrion and TITAN solutions, ATEME will also showcase how BISS-CA, the EBU’s open, interoperable and secured standard, allows broadcasters to secure high-value content in contribution and distribution to combat streaming privacy.

Remi Beaudouin, Chief Strategy Officer, ATEME said: “We’ll be exhibiting a number of exciting developments at this year’s IBC, including our new product, TITAN Playout. Ahead of the event, we will also be making our latest white paper “The Single Critical Factor for High-Quality Streaming, Now and Forever’’ available to download which will explain how our technology allows those in the broadcast industry to go beyond the classic cost vs quality debate to enable a simpler and more fundamental concept: value.”

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ATEME Launches TITAN Playout ahead of IBC2019

With TITAN Playout, ATEME brings content providers, broadcasters and TV stations a new breed of playout solution, delivering a high level of rendering, flexibility and availability. This new solution is the ideal answer to the growing demand for tailored video content: it enables both the origination of 24/7 linear TV channels and the easy creation of pop-up channels for short-term events or personalized programming on D2C/OTT services.

Based on TITAN’s core encoding/muxing/packaging modules, which have been deployed by broadcasters around the globe, reaching hundreds of millions of viewers, TITAN Playout includes a versatile system, bringing a rich feature set for creating and manipulating channels in a very flexible way. TITAN Playout makes it possible for each channel to originate and precisely pick and choose the operations it requires, such as file playback, live playback, graphic overlays and A/V processing.

TITAN-Playout

In addition to this, the ATEME solution comes with a complete Media Asset Manager, tailored for leveraging video asset libraries for linear or on-demand delivery workflows. It also features an intelligent off-line schedule editing function, designed for preparing channel playlists in an efficient way and for generating virtual programming schedules. Finally, thanks to its native virtualized microservices architecture, TITAN Playout can be deployed both on-premise or in the cloud, lowering CAPEX and OPEX while ensuring a smooth operation.

“We are thrilled to offer a unified and integrated solution able to not only originate but also distribute personalized channels over broadcast or OTT networks,” said Pierre Baumgartner, File & Workflow Product Owner, ATEME. “This function collapse guarantees full interoperability between the playout and compression systems and, consequently, optimizes the daily operation process, all along the video delivery chain.”

Visit ATEME at IBC 2019 on booth Hall 1. D71 on Sept 13-17 for a demonstration of TITAN Playout.

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ATEME Trails Watermarking Solution at International Football Event

The proof of concept used BISS-CA, an enhanced, secured standard of the BISS protocol with dynamic rolling keys support for encryption, to help broadcasters in the fight against piracy during a three-day trial at the event. BISS-CA managed the In-Band assets and added forensic watermarking to mark each decoder output so that after transcoding broadcasters could determine the origin of a leak, if it occurred.

“Together with ATEME, we have successfully shown that it is possible to enhance the security of live content during major events using an open, interoperable standard developed by the EBU. This, of course, is an asset for us as it will enable us to protect our client’s live content and ensure that it is only delivered to those who should have access to the content,” said Oscar Teran, Head of Technology & Development.

 

Julien Mandel, Contribution Segment Manager, ATEME added: “We are proud to assist Eurovision Services in demonstrating the protection of video streams delivered as part of international events. As a co-founder and early adopter of BISS-CA, we are expertly placed to propose different watermarking solutions to suit the needs of broadcasters and ensure their content is delivered securely.”

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ENMA Taps ATEME for Africa Cup of Nations

ATEME has provided ENMA with a complete video headend solution based on its Kyrion encoders/decoders and TITAN pure software multiplexer. The system is installed at 12 sites across Egypt to feed ASI signals to DTT television transmitters and the G.703 E3 standard to the existing networks.

During the event, ENMA will use BISS-CA, the EBU Tech’s new standard for encryption – EBU Tech 3292-s1. The standard developed by EBU, in close collaboration with key industry players including ATEME, has been integrated into ATEME’s solutions to ensure secured transmission of ENMA’s feeds to the 12 sites.

Utilizing ATEME’s best of breed technology, Kyrion’s compression capabilities and the efficient software-based TITAN solution, has allowed ENMA to install a high-quality video platform which provides exceptional TV channel encoding from SDI to ASI with video/audio synchronization. ATEME’s solution provides ENMA with premium remuxing capabilities and other benefits including:

• Delivery of high-fidelity video quality to transmitters across the country
• Reduction of OPEX and CAPEX costs thanks to bandwidth efficiency
• Roadmap commitment to deliver future-proof solutions, thanks to the company’s continuous research and innovation.

“Delivering the highest levels of service and quality to our customers is essential,” said Eng. Mervat Hassan Chairman of Broadcast Engineering, ENMA. “Integrating ATEME’s Kyrion and TITAN family will allow us to not only provide outstanding video quality to our customers for the Africa Cup of Nations, but also expand the range of our services in the future.”

ENMA & ATEME

“We are happy to provide ENMA with a complete video headend,” added Razik Zaghlouli, EMEA Sales Director, ATEME. “The implemented solution is flexible and future-proof. It is the ideal combination of performance and cost, allowing ENMA to meet its ambitious goals for high quality coverage of an event like the Africa Cup of Nations.”

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ATEME Supplies Hitachi Kokusai Linear with Ultra-Low Latency Encoders

The new partnership will see ATEME supply the firm with ultra-low latency Kyrion encoders.

ATEME’s Kyrion offers high video quality, multi-channel H.264 and HEVC encoding designed to address a broad range of digital television applications. Its state-of-the-art encoding core will allow HKL to save bandwidth and reach its audience with a revolutionized picture quality.

The encoders will be used alongside HKL broadcast transmitters to support the growing demand from the broadcast market in Brazil for high quality video encoding and broadcast transmissions.

Kyrion is a proven high quality, ultra-low latency encoder that fit with any distribution architecture. HKL will also benefit from ATEME’s continued commitment to evolve the Kyrion platform.

Fabio Pina, Systems Engineering General Manager, HKL, said: “We are always looking for ways to improve the quality of products and services we offer our clients and we believe that ATEME plays an important role in allowing us to do this. Our high-quality broadcast transmitters used in conjunction with ATEME’s high quality ISDB-T Kyrion video encoder represent an important differential in our product line.”

 

Luis Silva, Sales Director, ATEME, commented: “At ATEME Brazil, we are delighted to continue this long-standing partnership with HKL. We are confident that our Kyrion family of encoders and decoders will help HKL to continue to offer the best support to its broadcast customers, as well as its growing customer base.”

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