Broadcasters look to virtual programming to exploit their content libraries

More than a third (36%) of broadcasters are failing to utilize their content library despite facing increasing competition from streaming services, according to research by ATEME.

Although almost all (98%) of the broadcasters surveyed use their content library to create new channels for particular events or occasions, the majority (82%) are impeded in the ability to do it quickly, unlike their streaming counterparts. 44% of broadcasters revealed it takes them up to three days to create a new channel, while over a third (38%) say it takes them up to a week, which not only hinders their ability to capitalize on events but could result in potential revenue loss.

“With a continuous influx of competition from all angles, broadcasters must begin to do more with their content libraries. Creating new, virtual channels would allow broadcasters to take advantage of topical and cultural events, such as award season, during which they could use their back catalogue to quickly develop one-off channels to celebrate winners as they are announced,” commented Remi Beaudouin, Chief Strategy Officer, ATEME.

As broadcasters explore ways to use technology to maximize their content, almost two-thirds (60%) of broadcasters are utilizing virtual broadcasting to create one-off channels, while of the broadcasters not currently doing virtual broadcasting 70% said they will do so within a year.

“For over half (52%) of broadcasters this ability to capitalize on unexpected or timely events without disrupting usual viewing schedules is seen as the biggest benefit of creating one-off channels. This approach also allows broadcasters to widen their appeal and cater to niche audiences with targeted or local content which 46% of broadcasters think virtual broadcasting would help them achieve,” said Beaudouin.

While currently very few broadcasters are able to create new channels quickly, the use of cloud technology, which 66% of broadcasters would consider moving to, could allow them to adopt a more proactive approach to creating virtual programming.

“Virtual broadcasting can be highly beneficial for broadcasters as it allows them to create tailored channels in just a few hours and use their catalogue to better effect. This will allow them to offer content that is different from that shown on their main channels and appeal to a wider audience,” added Beaudouin. “As traditional broadcasters continue to face opposition from streaming platforms, adopting virtual broadcasting is an ideal way to compete with their services as 50% of broadcasters see one of the biggest advantages of its use as the ability to offer a package other broadcasters currently aren’t. It will also enable them to cater to the increased variety the modern TV viewer has come to expect.”

Digitisation and Live Broadcast over IP for the FEI

Holding several hours of video archives of the numerous events taking place worldwide, the FEI was looking for a partner who would be able to digitise their content, manage their legacy and upcoming assets and facilitate their distribution among members.

“This project follows the strategy of our company by ensuring the perfect digitisation of their archives and at the same time enhancing content exchange thanks to a solid platform,” comments Frederic Fievez, Projects Development Manager at BCE.

To do so BCE (Broadcasting Center Europe) designed a platform as a service solution (PaaS) taking advantage of its numerous in-house services but also its strong partnerships with key technology providers such as EVS.

“It was paramount for us to make more of our content. BCE and EVS came up with a solution that allows us to save our video archives and to leverage this content through global distribution,” Ralph Straus, FEI Commercial Director.

Digitisation and content management


Located in the heart of RTL City in Luxembourg, BCE offers numerous state-of-the-art services for the media market. Managing digitisation projects for key media players (HBS, European Parliament, EBC, CNA, FFT, Qatar Olympic Committee, to name but a few), BCE is able to answer to mass digitisation projects.

Ingest-LMS-FEI“In order to answer the media digitisation challenge, we have created a dedicated digitisation site, connected to BCE headquarters via dark fibre. This site allows the provisory storage of the archives which are scheduled to be processed.” Explains Tun Van Rijswijck, COO at BCE.

The digitisation site is perfectly secured with 24×7 guards and monitoring, upon reception, the FEI archives are handled with the utmost care by BCE’s engineers and, after careful review of the lots, the archives are organized and scheduled for digitisation. In order to maximise the processing time and rendering quality, BCE uses two dedicated LMS and “Au2Ingest”, an in-house software solution which automates the digitisation processes.


“Using our own software solution give us the possibility to tailor-made the features of the solution to the needs of the project. Au2Ingest was then able to match FEI needs but also connect seamlessly with EVS solutions”, explains Olivier Waty, Technology and Project Director at BCE.

MediArchive_FEIBCE’s Media Manager manages FEI content through EVS MediArchive Director. This solution offers a set of software tools to centrally manage archive digitization and content delivery platforms, including formats which allow intelligent media browsing based on metadata and logging.

FEI assets metadata is stored in the solution with the user information; the Media Manager is able to control the QC as well as the transcoding tasks.  EVS MediArchive director is also connected to the online EVS storage for the latest clips and to BCE’s nearline library (Oracle) located in RTL City Datacentre for other material.

File-based distribution

To ensure the seamless content delivery to FEI partners worldwide as well as the reception of IMG highlights for the federation, BCE has integrated in the PaaS its high speed file-based delivery system “Movie2Me”.

“Delivering and receiving content from the US majors as well as from RTL Group subsidiaries since 2007, “Movie2Me” is the most appropriate solution to distribute assets within a completely secured and encrypted environment. The Media Manager is able to trigger deliveries, give access to the FEI and its partners and manage in and out going content,” comments Xavier Thillen, head of Digital Media Operations at BCE.

Thanks to BCE’s cloud-based interface, the partners and the FEI are able to review the content online and receive the files via “Movie2Me”. More than delivering content, the FEI also needed to broadcast its events on the USA market.

Live over IP

Being pioneers of IP infrastructures, BCE holds a strong experience in “over IP” services and can therefore offer smart alternatives to its customers.

“Being integrators and operators, BCE is able to provide us with high quality live services. The complete workflow runs seamlessly from the coverage of our key events globally, to the delivery of full HD streams to our partners in the US,” comments Ralph Straus, FEI Commercial Director.

teleportNumerous events are covered by the FEI. In order to make these productions available worldwide, FEI asked BCE to ensure the live broadcast of their content to the USA. To do so the live productions of the Federation are sent via satellite to BCE’s teleport in Luxembourg.

The live feeds are immediately transcoded in our Datacentre to a full HD IP Stream. The live IP stream are then sent to FEI’s partner in New York and broadcasted live among their network.

“Cost-effective and flexible enough to compete with other transmissions solution, Live over IP meets today standards of the broadcast industry and allow fast communication with FEI partners for worldwide broadcast. “ Costas Colombus, Technology Project and Support Director at BCE.

BCE and EVS have orchestrated the development of the FEI legacy and daily content. With this new streamless workflow, the FEI will be able to develop its footprint on a global scale and strengthen its relationships with its partners. The Federation can now focus on content creation with a future-proofed platform and strong media services.

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Prime Focus Technologies Fortifies Content Protections With Strategic Security Executive Hire

Prime Focus Technologies (PFT), the technology arm of Prime Focus, today announced that Caesar Sedek has joined the organization as Chief Security Officer.

Mr. Sedek is a 20-year industry veteran and is an authority in cybersecurity, risk, and privacy matters. Mr. Sedek held positions in information security at Warner Bros. Entertainment and The Walt Disney Company, currently lectures at University of Southern California, and comes to PFT most recently from PricewaterhouseCoopers where he led risk assessments, developed security strategies and implemented cybersecurity response programs for a wide range of content and entertainment industry clients.

“Caesar has the ideal background for this role. He has in-depth knowledge of IT security and cybersecurity strategies and implementation, as well as many years of experience in entertainment and media content security, anti-piracy and content distribution systems,” said Ramki Sankaranarayanan, Founder & CEO, Prime Focus Technologies. “As the CSO for PFT, he will leverage all of these skills and experiences to enhance our overall leadership in content security and ensure that PFT provides the world’s most trusted technology solutions for Media and Entertainment industry. We are thrilled to have him on the team.”



“PFT is a global leader in managing the business of content, and will continue to pioneer new and innovative cloud offerings to boost content workflow speed, flexibility, and efficiency,” said Mr. Sedek. “I look forward to working with the entire team to make sure that the security measures behind these products also remain in the forefront of the industry.”

Mr. Sedek is a graduate of the Louisiana State University with a BS in Electrical and Computer Engineering, and holds an MBA from Pepperdine University.

About Prime Focus Technologies

Prime Focus Technologies (PFT) is the creator of Enterprise Resource Planning (ERP) software, CLEARTM for the Media & Entertainment (M&E) industry. It offers broadcasters, studios, brands and service providers transformational solutions that help them lower their Total Cost of Operations (TCOP) by automating the supply chain and managing their business of content better.

PFT works with major M&E companies like Disney, 21st Century Fox-owned Star TV, Turner, Hearst, Warner Bros., CBS Television Studios, 20th Century Fox Television Studios, Lionsgate, Starz Media (a Lionsgate company), Showtime, A+E Networks, PBS, Complex Networks, HBO, IFC Films, FX Networks, Miramax, CNBC Africa, TERN International, Sony Music, Google, YouTube, Novi Digital – Hotstar, Amazon, HOOQ, Viacom’s Voot, Cricket Australia, BCCI, Indian Premier League and The Associated Press.

PFT is the technology subsidiary of Prime Focus, the global leader in M&E industry services. For more information visit:

Globecast expands its international content portfolio

Globecast now has the largest selection of international content for distribution in the United States, Latin American and the Caribbean region.

Globecast, the global solutions provider for media, added 40 new foreign language channels in 2017, enlarging its international content catalog to more than 100 channels – all available to pay-TV operators looking to bolster their lineups with premium international content.

The new additions include Portuguese-language channels RTP 3 and RTP Azores, top Arabic news channels Alaraby Television and Sky News Arabia, African films and culture channels Nollymax and Dixa, the leading Vietnamese movie channel, Omai TV, as well as TV Toro, which is a Filipino action and combats sports channel.

Globecast’s content portfolio caters to 15 foreign language communities, targeting highly diverse audiences with quality, general entertainment, films, sports, news and other targeted content. Prominent distribution partners include Verizon FiOS, Frontier Communications and Cox Hospitality.

This growth positions Globecast as the premiere source for rights-cleared, international content for distribution – underscoring its commitment in providing content to any pay-TV provider in the Americas and delivering it flawlessly to any location in any format. Globecast now has the largest selection of African, Arabic, Portuguese and Vietnamese channels available for distribution.

Khalid Abu Nuwar, Business Development Manager at Alaraby Television commented, “We partnered with Globecast because of its comprehensive suite of services. Globecast helps promote our content, access new avenues for distribution and even helps with signal delivery and marketing. By enlisting Globecast’s expertise, we’ve been able to gain exposure to new opportunities and tap into new markets that were previously unreachable to us.”

Globecast is seeking to partner with additional channels and content owners looking for a comprehensive solution that will enable them to expand their reach into new markets and territories, as well as pay-TV platforms in need of new content to strengthen existing lineups, improve ARPU and serve new audiences.

Eddie Ferraro, Managing Director of Globecast Americas, said, “Our vision has always been to position Globecast as the leading source for international content for operators in the Americas. Expanding our content portfolio has helped us fulfill that vision, but we’re not stopping there. We are continuously working to grow our portfolio and forge new distribution deals with pay TV platforms around the world. One way of doing that is by looking at new content and different genres locally and globally. We’re taking a global and entrepreneurial approach to the Content Acquisition, Aggregation, and Distribution (CAAD) business line that is already showing great success.”

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