MX1 at the 2019 NAB Show

As a wholly-owned subsidiary of SES, MX1 is a trusted partner for broadcasters, content owners, and TV platform operators, as well as content aggregators for the sports and news industry. MX1 focuses on helping its customers reduce their efforts and costs and increase their ROI by tapping new sources of revenue.

MX1 will highlight a number of solutions at SES’s booth (SU1410) during the 2019 NAB Show, including a demonstration of a new broadcast-scale Online Video Platform (OVP), a powerful new automated targeted ad insertion solution, the company’s OU Flex service, and an enhanced sports and events management tool paired with a new live events booking platform.

Boost OTT Monetisation With MX1’s Fully Managed Online Video Platform (OVP)

At the 2019 NAB Show, MX1 will demonstrate its new fully managed OVP, which provides operators with a complete end-to-end solution, access to the SES and MX1 global contribution and distribution network, and seamless integration with the company’s content processing and management services. Fully integrated into the MX1 360 Unified Media Platform, the solution reduces complexity, provides access to analytics data, and enables easy management across the complete media supply chain — from origination to distribution and monetization — on one single platform. Its cloud-based nature also guarantees seamless scaling, globally, in relation to the number of users, channels, and content delivered.

Increase Revenue With Automated Targeted Ad Insertion

As the advertising industry increasingly pivots towards targeted advertising, broadcasters and operators need a valuable solution to implement an offering that further drives monetisation and ROI for both linear and on-demand content. MX1 now features an innovative new solution that provides near-plug-and-play automated dynamic ad insertion capabilities. Integrated with MX1’s broadcast and online streaming infrastructure, the solution enables content providers to remove and replace adverts reliably at a frame-accurate, broadcast-grade level. In addition, its integration with connected advertising sales platforms, such as SpotX and Google Ad Manager, allows replacement ads to be targeted to specific segments of the audience.

Broadcast Live Events Via IP With OU Flex

MX1’s OU Flex service enables sports and live events to be broadcast reliably and without interruption, providing the next-generation connectivity required by news organisations and anyone in the business of broadcasting live events, particularly from remote locations. Offering the best of the video and data worlds, the OU Flex solution combines traditional DVB links with full-service IP connections and offers rock-solid connectivity at bandwidths high enough to support HD and UHD, even in congested network spots and in areas with low-connectivity bandwidth. Seamless, high-quality live broadcasts are enhanced with IP data connections for both production coordination and content streaming, allowing broadcasters, content creators, and event organizers to focus on growing their business and offering the best possible experience to their viewers — whatever the device.

Enhanced Interfaces Increase Efficiency and Flexibility for Sports and Live Events

At the 2019 NAB Show, MX1 will present its new sports and events management interface for individual matches to team sports with any group of licensees from around the world, aimed at sports and event content owners and distributors. The new interface allows sports and event organizations and rights holders to easily manage and share broadcast-quality media containing matches, clips, and highlights, as well as related images, documents, metadata, and more.

Also on display at the show will be the company’s new live events booking interface, which connects MX1’s sports and events customers with its 24/7 live events booking team, simplifying the planning, monitoring, and coordination of live-event content distribution. The live booking interface features one-click sharing of live events with licensees from around the world, who receive real- time notifications and access to mission-critical distribution details. The integrated solution can be used both for single live event management and more complex sports tournaments with multiple concurrent live events.

As with all MX1 products, any new services launched by the company are managed through the MX1 360 unified media platform.

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Connecting audience insights

As viewership continues to increase on connected TV devices, having independent measurement of ads is more important than ever.

SpotX will help advertisers understand their total campaign audience, leveraging SpotX’s ad exposure data and Nielsen’s panel data. This unique offering allows SpotX to share campaign audience measurement data with their clients, including insights on reach, frequency, and GRPs of CTV campaigns by Nielsen Demo, alongside those of traditional TV if part of the same campaign.

 

“Trusted third-party measurement in CTV has historically been the number-one barrier to entry for advertisers, and media buyers need measurement to make smarter CTV investment decisions,” says Mike Shehan, Co-founder and CEO at SpotX. “We’re thrilled to work with the industry leader to address this need for buyers while simultaneously creating more opportunities for publishers to monetise connected TV inventory, stimulating wider adoption for CTV overall.”

Austin, Texas-based Proof Advertising is the first SpotX advertiser to pilot this solution for Travel Texas, an organisation dedicated to marketing Texas as a tourist destination in out-of-state domestic and international markets.

“We intuitively know that combining connected TV with traditional TV allows us to reach incremental audiences,” says Ly Tran, Associate Partner and Chief Media Officer at Proof Advertising. “For our client, Travel Texas, we jumped at the chance to start using Nielsen’s unique CTV and linear TV reporting with SpotX because it’s a needed solution that will make us smarter and enable us to better understand how our ad total spend reaches an unduplicated audience reach on TV and beyond.”

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XITE Networks and SpotX launch pioneering global solution for programmatic advertising on linear TV

SpotX announced a strategic partnership with music television network XITE, the world’s first provider of personalised music television services.

The collaboration with SpotX enables XITE to launch an innovative programmatic advertising solution for linear TV, with the benefits of advanced targeting capabilities.

XITE Networks is the first to offer Personalised Music Television services, reinventing the way people watch music videos by integrating on-demand services with its linear offer. The partnership with SpotX opens up new opportunities for media buyers who are looking for cost-effective ways to reach their audiences at scale, tactics that were unaffordable to most buyers in traditional advertising. SpotX allows media buyers to purchase advertising campaigns for digital television in a targeted manner based on gender, geography and music preference.

“Advertisers want to reach more specific audiences across all screens and we want to deliver on those targets. What started as a modest step, now seems to be a revolutionary way of purchasing advertising for multiple screens. We’re excited to collaborate with SpotX on empowering media buyers to leverage ads to target viewers based on content consumption, all the while improving the user experience. This step is a true evolution from audience-based planning to audience-based buying across the television ecosystem. I’m proud that together with SpotX we have developed an integrated approach from an audience-first perspective that ensures effective and efficient advertising campaigns,” said XITE Founder and CEO Derk Nijssen.

Xite

“Like XITE, we aim for a personalised future that revolves around the viewer. The fact that we have managed to expand the targeting possibilities in just a relatively short period of six months from just the various music channels and specific time periods according to gender, age and music preferences, shows that programmatic advertising can and will be the future for TV – a future in which the consumers’ personal preferences come first,” said Elwin Gastelaars, Managing Director at SpotX Benelux.

XITE users can search for videos, create their own music video channel, watch curated channels, and like and/or skip videos, enabling the product to learn the viewer’s preferences by automatically jumping to the interactive environment on the set-top box and informing algorithms. The algorithms are then used by SpotX to build audience segments for targeted advertising which allows for targeted, personalised ads, measurement of audience engagement, and audience-based buying on linear TV. In the Netherlands this is mainly possible because the interactive product is available through the linear channel on the Ziggo set-top box. XITE and SpotX are the first in the world to combine music, advertising technology and television in a unique way that bridges the gap between traditional television viewing and a digital, on-demand, personalised experience.

Nijssen adds that it is their mission to bring music videos back to TV worldwide, including in the US, which is why XITE formed an advisory board last year consisting of renowned US TV industry leaders and music influentials.

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SpotX partners with Switch Media to offer personalised Ads across OTT

The solution is part of AdEase, Switch Media’s multi-screen, digital product offering.

SwitchMedia

As viewership on desktop, mobile, and connected TV devices continues to rise, more efficient monetisation opportunities have emerged for broadcasters, enabling them to target viewers with personalised advertising. The SpotX and AdEase compatibility allows broadcasters working with SpotX to take full advantage of Switch Media’s AdEase, which improves the user experience and increases engagement by providing one continuous video stream without any buffering during live TV and VOD for uninterrupted viewing. AdEase also protects ad revenue by surpassing most ad blockers. The server-side nature of AdEase is particularly useful around live content where ad delays are often commonplace.

“Delivering targeted ads on live linear OTT feeds for sports and live entertainment can be challenging – especially from a user experience, accuracy and scalability viewpoint; using the traditional methods of inserting mid-roll ads on the client-side causes buffering, latency and can allow the user to block those ads,” said Mark Wilson from Switch Media. “This partnership means our broadcast clients, already using our AdEase product, can at any stage decide to deliver targeted ads in real-time via SSAI in a given ad break via the SpotX platform, including live broadcast.”

AdEase benefits publishers and advertisers by improving the user experience (allowing for more engaged customers) with on the fly ad insertion during live TV, expanding the number of addressable devices through easy integrations, and by maximising, and protecting ad revenue by surpassing most ad blockers.

“As people consume video across different devices, SSAI provides an opportunity for broadcasters to overlay data and make their inventory more valuable to buyers increasing the yield,” said Christopher Blok, Country Manager, SpotX ANZ. “Addressable advertising sits at the forefront of broadcasters’ thinking now while server-side ad insertion, particularly for live simulcast, is a critical element for them and we are excited to be able to offer this end-to-end service for broadcasters with Switch Media, a product fit for the total video universe.”

 

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Pluto TV Teams Up With SpotX To Drive Advertising Demand and Monetization of Premium Video

SpotX, a video advertising and monetization platform, today extended their strategic partnership with Pluto TV, the leading free OTT television service in America.

As part of the renewed collaboration, SpotX will match media buyers to Pluto TV’s premium inventory and power the programmatic monetization of Pluto TV’s free, over-the-top (OTT) content.

Pluto TV offers over 100 free live channels and on-demand programming and has partnerships with TV networks, movie studios, publishers, and digital media companies. The company currently entertains millions of monthly unique users who tune-in to watch premium news, TV shows, movies, sports, live events, cartoons, and trending digital series on a free, ad-supported service.

The partnership opens up more opportunities for media buyers who have been increasingly trying to break into the OTT game. According to SpotX’s recent research report entitled, “TV is Total Video: Predicting OTT and the Future of Video Advertising,” conducted by S&P Global Market Intelligence’s Kagan, 67 percent of advertisers expect to spend between 21 and 40 percent of their ad dollars on OTT platforms within the next 24 months. SpotX’s Demand Facilitation services will bring a diverse group of buyers to Pluto TV including auto, retail, CPG, and entertainment, adding more variety on Pluto TV, enhancing the viewer experience, and enabling more advertisers to reach untapped OTT audiences.

In recent months, Pluto TV has been heavily focused on its advertising technology stack, which employs server-side ad insertion (SSAI) technology to combine content and ads into a single video stream that can be easily distributed across all devices and platforms.

Pluto TV also runs dynamically-generated videos that promote upcoming content by automatically pulling clips and programming information together into promotional spots that run on-air, driving viewership. Its ad platform integrates with any industry-standard (VAST) ad-serving system without any additional customizations.

“As viewership continues to grow in OTT, many advertisers are unsure about what to buy in the space, or how to effectively buy it,” said Mike Shehan, co-founder and CEO at SpotX. “Pluto TV offers a seamless, TV-like viewer experience, and we’re excited to help create a more powerful offering by connecting advertisers with their inventory.”

 

“SpotX has been, and continues to be, our preferred partner. They understand Pluto TV’s premium inventory and our partnership will allow many more advertisers to reach our millions of viewers,” said Co-Founder and Chief Growth Officer Ilya Pozin.

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Vewd selects SpotX as their programmatic video partner

Vewd, a global market leader in enabling streaming television, has selected video ad serving platform SpotX to power the monetization of all its over-the-top (OTT) products and services.

As their first programmatic video advertising partner, Vewd will leverage SpotX’s ad serving and video supply side platform (SSP), allowing media companies to optimize video advertising strategies and maximize revenue.

Vewd is an established pioneer in the OTT space, with almost 50 million Vewd-enabled devices shipping each year. Additionally, Vewd was the first company to offer OTT solutions for smart TVs, set-top boxes, gaming consoles and other connected devices, including the streaming engine in the Nintendo Wii.

Media companies rely on Vewd to solve the problem of platform fragmentation in smart TVs and give them an easy path to monetizing their content across millions of Vewd-enabled devices, regardless of the underlying manufacturer or operating system. Through a direct integration with SpotX’s video ad platform, Vewd will enable media companies to monetize their inventory more efficiently.

“For many years, we’ve helped content owners monetize video and with the recent introduction of Vewd OS, we’re expanding their ability to drive revenue. Central to that is our partnership with SpotX, as they allow us to bring greater value to our relationships with content owners and centralize all monetization efforts within a single platform, giving us the ability to target fragmented TV audiences across all Vewd-enabled TV devices. Together with SpotX, we can for the first time tap into programmatic video ad budgets, where smart TV inventory is in especially high demand,” said Aneesh Rajaram, CEO at Vewd.

SpotX CEO and co-founder Mike Shehan adds, “Vewd is one of the world’s largest players in the connected TV ecosystem and we’re delighted they’ve chosen our technology to support their mission to connect consumers with entertaining content across all connected TV platforms. By making addressable OTT inventory available to buyers through SpotX, they are in a unique position to enable advertisers to target audiences across TV screens at scale.”

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